Brand Designer, Tailscale

• This is a hands-on role for someone who cares deeply about craft, but also understands that great design is measured by how it performs
• This role is ideal for a designer who can move fluidly between visual design and UX thinking, and who enjoys seeing their work come to life in production
• 3-6+ years of experience in brand, marketing, or web design
• Strong grasp of design fundamentals: typography, layout, color, balance, and hierarchy
• Experience designing landing pages, marketing pages, or UI components for modern responsive or adaptive layouts
• Ability to apply UX principles like usability, information hierarchy, and interaction patterns
• Comfortable thinking about how design decisions impact user behavior and outcomes
• Experience working on websites, landing pages, or digital campaigns
• Proficiency in Figma, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, and AfterEffects), and Google Slides
• Strong attention to detail and organized file management (clean layers and labeled components make us very happy)
• Experience working within or alongside design systems
• Ability to deliver polished, production-ready designs and collaborate effectively cross-departments
• Solid understanding of accessibility and inclusive design principles
• Experience in print production, with an understanding of technical requirements and executional standards across out-of-home, events, and swag/merch applications
• Excellent communication skills, especially when working remotely and asynchronously
• Ability to clearly present work and explain design decisions
• Ability to take direction, ask clarifying questions, and thoughtfully incorporate feedback while maintaining design integrity
• Consistently meets or beats deadlines, demonstrating increased trust, reliability, and ownership
• Experience with motion graphics or simple animations

Desirable

• We’re looking for a Brand Designer with strong web and UX sensibilities to help shape how Tailscale shows up across our digital experiences
• You’ll design and iterate on key web experiences, from landing pages to campaign surfaces, balancing brand expression with usability, clarity, and conversion
• You’ll work closely with web, growth, and content teams to create experiences that feel cohesive, intuitive, and distinctly Tailscale
• Design landing pages, feature pages, and campaign experiences that are visually compelling and easy to use
• Apply strong hierarchy, layout, and interaction thinking to improve clarity and user flow
• Balance brand expression with usability and performance goals
• Understand and apply accessibility and inclusive design principles
• Work within and extend our design system to create reusable, scalable components
• Improve templates, layouts, and patterns used across the site
• Ensure consistency while evolving the brand for digital environments
• Own moderately complex projects and initiatives end-to-end, not just tasks, with guidance from Brand Design Lead
• Surface project ambiguity early and identify potential blockers, proactively proposing actionable solutions
• Prioritize deadlines effectively, balancing speed, quality, and craft to consistently deliver polished, production-ready assets across digital and print
• Maintains organized component and asset libraries that scale across the team, enabling others to easily adopt and build on established systems
• Collaborate with the growth team on testing and improving page performance
• Thoughtfully iterate on designs based on data, feedback, and evolving priorities
• Proactively identify opportunities to improve user experience across key journeys