Senior Product Marketing Manager, SharkNinja
Shark
Offers employee stock purchase options
3 days a week in office (Needham, MA)
Home devices and appliances
Posted today
Home devices and appliances
1001+ employees
Posted today
Offers employee stock purchase options
3 days a week in office (Needham, MA)
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Agile, strategic thinker with the ability to execute in a fast-paced environment
- Strong communication skills and ability to make effective presentations to all levels of management
- Broad marketing expertise, including strategy development, planning, and product launches
- Team player who successfully builds relationships and consensus within the organization
- Holistic and strategic thinking across the business
- Project management proficiency, including managing parallel projects in a cross-functional environment
- Analytical mindset for mining data and drawing insights
- Ability to manage several projects in parallel, navigating a complex cross-functional matrix organization
- Embraces the success drivers of SharkNinja: Rarely Satisfied, Progress Over Perfection, Details Make the Difference, Winning is a Team Sport, and Communicating for Impact
- 8+ years of marketing experience, preferably in CPG or consumer products, with responsibility for brand strategy, messaging, and product launch execution
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
- Experience in creative and media development and execution
- Proven track record in new product development and commercialization
- Global marketing experience strongly preferred
- Experience in launching new products, preferably in a global role
- Understanding of the retail and DTC landscapes
- 3 days in-office per week in Needham, MA
What the job involves
- As a Senior Manager, Product Marketing at Shark, you will be a pivotal leader, driving the development and execution of the product roadmap and global go-to-market strategies within the Marketing organization
- You will ensure a consistent brand voice across all channels, including packaging, advertising, social/content marketing, web properties, retail, and trade collateral
- The ideal candidate is detail-oriented, communicates effectively, and can navigate barriers by building strong cross-functional relationships, ensuring product launch readiness and excellence both domestically and globally
- Global Partnership:
- Serve as a liaison and support for global teams, communicating the value proposition of our products and developing launch assets cross-functionally, including core messaging and packaging to support our products globally
- Category Leadership:
- Rally cross-functional partners behind the goals of the category, helping teams translate ideas and insights into actionable plans and assets
- Messaging Validation:
- Collaborate with consumer insights to execute and validate our messaging, story, and assets, leveraging those insights to deliver best-in-class assets for launch
- Global Marketing Launches:
- Lead program management for go-to-market launches across categories, including fans and air purification
- Asset Development:
- Oversee the execution of photo shoots, product pages, web content, digital and social advertising, influencer campaigns, PR, SEM, CRM, in-store displays, and other tactics
- Story Creation:
- Lead early-stage marketing development across launch assets, email, product pages, store pages, and brand assets. Collaborate with cross-functional teams to develop and validate claims. Stay well-versed in category happenings and bring new thinking to the table
- Business Ownership:
- Embody a sense of business ownership, ensuring cross-functional partners are aligned with category goals, insights, and messaging to bring our brand to life across all marketing channels and regions in a consistent and effective manner that drives high sales rates
- Troubleshooting and Creative Thinking:
- Identify and implement creative solutions to obstacles, leveraging cross-functional expertise to drive resolution, ensuring speed to market and high sales rates
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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