Senior Marketing Insights Analyst, VideoAmp
$138-170k
+ Equity
Advertising measurement and optimization
Open for applications
Advertising measurement and optimization
501-1000 employees
Open for applications
$138-170k
+ Equity
501-1000 employees
Company mission
To reinvent how media is bought, sold, and valued, shaping a more efficient advertising ecosystem.
Role
Who you are
- Bachelor's degree in business, marketing, advertising or a related field
- Minimum 5-8 years experience working in a Marketing, Analytics, Data Science, Statistics, Business, or a related field
- Proven experience in data analysis, preferably within media or advertising, with experience analyzing sports viewership metrics
- Familiarity with linear TV, streaming and digital performance metrics
- Strong proficiency in data analysis tools such as BI software and/or SQL environments
- Excellent analytical and quantitative skills, with the ability to translate complex data findings into clear, actionable insights
- Experience working collaboratively across multiple teams and managing multiple projects
- Strong problem-solving skills with attention to detail and experience validating data
- Strong communication skills, able to use data to tell a story and connect the dots
- Passionate learner with the ability to think about a procedure/product and effectively communicate across technical and non-technical audiences
What the job involves
- The Senior Marketing Insights Analyst will use VideoAmp's extensive linear TV, streaming and cross-platform datasets to analyze and develop compelling insights that deliver value for marketers, media agencies and publishers
- This role will focus on consistent delivery of data narratives and thought leadership to support external marketing (i.e
- Create hypotheses and analyze VideoAmp and partner datasets to uncover trends and generate thoughtful insights for the media and advertising industry
- As part of the Marketing team, this hands-on role will identify trends and uncover compelling insights that reinforce VideoAmp’s leadership in ad and content measurement, with an emphasis on sports, within the cross-media ecosystem
- Build compelling data narratives that emphasize VideoAmp's ad and content measurement capabilities, and position the company as a thought leader in cross-media measurement
- Develop insights and a regular cadence of reports focused on sports specifically, for external marketing and sales materials
- In collaboration with the Marketing team, lead the creation of recurring insights-driven franchises on a quarterly, monthly and or weekly basis that can build the VideoAmp brand and generate earned media
- Collaborate closely with Marketing, Product, and Revenue teams to craft data-driven stories for external thought leadership and client presentations
- Contribute to strategic insights development that drives demand and adoption of VideoAmp's measurement and currency solutions
- Support the marketing team in crafting materials and presentations that communicate complex data insights in an understandable and impactful manner
Our take
For companies looking for a more advanced and streamlined advertising ecosystem, VideoAmp provides tools to measure, transact with and unify audiences that were previously hard to interact with across the disparate traditional systems of TV, streaming and digital media.
In today's world where digital users are keenly aware of their data being used, sold and analyzed, VideoAmp has shrewdly put user privacy at its forefront. Its suite of data and software solutions allows a view of the audience which powers a more effective value exchange for the whole industry. Audiences no longer have to see irrelevant advertising and companies can bring users the content they want to see without compromising privacy.
The company has raised significant funding, further accelerating its leadership position in optimization solutions for the convergent TV ecosystem. This capital has also allowed VideoAmp to acquire Elsy, a media investment optimization platform. Alongside partnerships with media giants Omnicom Media and NBCUniversal, this is testament to VideoAmp’s growing momentum.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Sep 2023
$150m
SERIES G
Oct 2021
$275m
SERIES F
Total funding: $531.6m
Company benefits
- Unlimited paid time off each year
- Company sponsored health, dental and vision benefits for you and your dependents
- Annual vacation and childcare stipends
- Access to state-of-the-art fitness classes and personal trainers to promote your well-being
- Partnership with DoorDash for meal deliveries
- Employee Advisory Groups / Proactive Social Groups
- Pet Funds + Pet Care Savings
- 401k Plan
- Referral Bonus
- Progressive approach to paid parental leave
- Epic personal and professional growth opportunities
Company values
- Create trust
- Do more with less
- Figure it out
- Ship it fast
- Make it fun
- Embrace wellness
- Grow exponentially
- Be a legend
Company HQ
Sawtelle, Los Angeles, CA
Articles
Leadership
Ross McCray
(CEO)They studied at the University of California, Los Angeles, before dropping out to co-found VideoAmp in June 2014.
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