Senior Financial Analyst, Babylist
Corporate Development & M&A
$116.9-140.3k
Plus equity and bonus opportunities. CAD - $133,400 to $144,420
Online universal baby registry
Be an early applicant
Online universal baby registry
1001+ employees
Be an early applicant
$116.9-140.3k
Plus equity and bonus opportunities. CAD - $133,400 to $144,420
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- If you’ve spent 2–5 years in investment banking, private equity, or in-house corporate development, and you’re ready to own real pieces of the deal process, this role will stretch and reward you
- If your background is primarily FP&A, accounting, or business intelligence, this role is not the right fit
- 2–5 years in investment banking (analyst or associate level), private equity, or corporate development, with experience supporting live deals
- Expert-level financial modeling skills, including three-statement operating models, DCF valuations, comps, and return analyses—built in real deal contexts
- Comfortable modeling with limited information—you can build a logical framework, make defensible assumptions, and explain them clearly to cross-functional stakeholders
- Strong conceptual thinker—you can model a marketplace vs. direct ecommerce vs. SaaS business and understand how monetization flows through financials
- Polished communicator—your models, memos, and presentations reflect the rigor expected in banking or PE, with zero tolerance for formatting errors or sloppy logic
- Capable of distilling complexity into clarity—you can turn a 50-tab spreadsheet into a two-page executive summary that leads with the insight
- Detail-oriented and process-aware—you can manage multiple timelines, track diligence tasks, and keep cross-functional teams aligned
- Proficient in Microsoft Excel, Google Sheets, Docs, and Slides, with strong judgment about what details to surface (and what to cut) when communicating upward
- Nice to have: Experience supporting data rooms, fundraising processes, or working on investor presentations
- You're comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations. You embrace technology to enhance your work while keeping people at the center
What the job involves
- This is not a traditional FP&A role
- As a Senior Financial Analyst, Corporate Development & M&A, you’ll be a key contributor to Babylist’s growth strategy—working directly with the Head of Corporate Development and Director of Corporate Finance to evaluate acquisitions, support fundraising, and analyze strategic investments
- You’ll be embedded in live deal processes, not monthly close
- Roughly 70% of your time will be focused on M&A: researching acquisition targets, building detailed financial models, coordinating due diligence workstreams, and creating investment memos that drive decision-making at the executive and board level
- The other 30% will be spent on strategic finance support, including investor materials, board decks, and high-priority analyses between active deals
- You’ll need to be fluent in building three-statement operating models, DCFs, valuation comps, and return analyses—not just reviewing someone else’s work
- You’ll manage timelines, synthesize insights, and contribute directly to Babylist’s pipeline of acquisition targets
- This is a highly visible role with access to confidential strategic initiatives from day one
- We have a Finance Manager who owns forecasting, budgeting, and variance reporting
- You’ll collaborate with them—but your focus is on transactions, not planning
- Corporate Development & M&A (~70%)
- Evaluate potential acquisition targets, supporting initial screening, market research, and fit assessment
- Build and maintain financial models, including three-statement forecasts, DCFs, public/transaction comps, and deal return scenarios
- Draft investment memos that clearly communicate strategic rationale, financial upside, risks, and integration considerations
- Maintain a M&A pipeline tracker, logging progress and preparing targets for internal discussion
- Coordinate diligence workstreams across legal, finance, ops, and product—tracking open items and managing timelines
- Create executive-ready readouts summarizing deal status, key findings, and next steps
- Fundraising & Investor Support (~15%)
- Support materials for active financings: investor presentations, FAQs, and business metric deep dives (LTV/CAC, cohort retention, funnel conversion, etc.)
- Help maintain and prepare data room materials—ensuring accuracy, consistency, and readiness for diligence
- Partner with leadership on strategic messaging for investor-facing materials
- Strategic Finance (~15%)
- Provide analytical support on high-priority initiatives (e.g., scenario planning, business case modeling, board prep)
- Contribute to executive and board materials during quieter deal cycles, often in collaboration with our FP&A team
- Stay focused on strategy and investment—even when projects are fast-moving or ambiguous
Application process
- Interview Process & Consent
- Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription
- Interview Integrity
- During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently
- You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments
- Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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