Digital Marketing Manager, Blend
$111-130k
+ Equity
Digital lending platform
Be an early applicant
Digital lending platform
501-1000 employees
Be an early applicant
$111-130k
+ Equity
501-1000 employees
Company mission
To provide better lending for everyone, streamlining the end-to-end customer journey for banking products.
Role
Who you are
- Are you a performance-driven digital marketer with a passion for B2B software and a knack for crafting the right message for the right audience?
- Blend is seeking a talented and creative Digital Marketing Manager to join our growing brand marketing team
- We're looking for a growth-minded marketer with excellent project management, collaboration, and communication skills to thrive in our dynamic environment
- 12+ years of hands-on experience in digital marketing, with a strong emphasis on SEO and social media marketing
- Demonstrated experience in the B2B software industry is highly preferred
- Bachelor's degree in Marketing, Communications, or a related field is preferred
- Proven track record of developing and executing successful digital marketing strategies and creating compelling content for online campaigns, including SEO/SEM, paid search, and social media management
- Hands-on expertise with digital marketing platforms and tools, such as Google Suite, Hubspot, WordPress, LinkedIn, and Meta
- Strong analytical skills with experience in tracking growth, generating analytical reports, and using tools like Google Analytics, Hubspot, and other BI tools
- A technical mindset with the ability and eagerness to learn new tools and platforms quickly
- Excellent communication, collaboration, and interpersonal skills with a proven ability to work effectively in a team environment
- Creative thinking and problem-solving abilities, with a strong interest in staying up-to-date with the latest digital marketing trends and strategies
- Highly organized with strong attention to detail and project management skills
- If you're a passionate digital marketer looking for an exciting opportunity to make a real impact in the B2B software industry, we encourage you to apply!
What the job involves
- In this individual contributor role, you'll have a significant impact on increasing inbound traffic and pipeline by expanding our success across a variety of digital channels, including our website, social media, and video platforms
- Drive SEO Performance: Develop and execute strategies to continuously improve search engine rankings through keyword-informed copywriting and content optimization as well as technical site optimization
- Optimize Website Performance: Monitor and maximize website performance, focusing on key metrics such as conversion rates, social media and other referral traffic, and search engine rankings. Implement A/B testing to analyze and improve results
- Content Collaboration and Optimization: Partner with content teams to create and optimize engaging, on-brand web content and social media posts that are accurate, up-to-date, and optimized for visibility
- SEO Guidelines and Best Practices: Establish and communicate SEO writing guidelines to ensure effective headlines, call-to-action statements, and keyword placement for maximum traffic
- Search Audits and Analysis: Conduct regular search audits to assess visibility across major search engines and information gathering services, including technical website analysis, competitive/keyword research, and link analysis
- Website Enhancement Implementation: Collaborate with web developers and designers to implement website improvements and enhancements
- Performance Reporting and Analysis: Create and deliver monthly and quarterly reports to stakeholders, providing insights on key digital marketing metrics, ROI, and actionable recommendations for improvement
- Campaign Effectiveness: Report on the effectiveness of digital marketing campaigns and use data-driven insights to optimize performance and achieve business objectives
Application process
- Please submit your resume and cover letter outlining your experience and why you'd be a great fit for this role
Our take
Nowadays, the vast majority of housing deals are done online. This is possible because of companies like Blend, a digital banking platform out to simplify the mortgage process.
Blend is used by major banks and financial institutions to offer mortgages and consumer loans. It has proved popular thus far, although its success continues to be tied to interest rates and the housing market, which means a few bumps in the road are inevitable.
That being said, in 2023 the company set out a "path to profitability" that takes this into account. This should make for strong, and more importantly sustainable, growth in the future
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2021
$300m
SERIES G
Aug 2020
$75m
SERIES F
Total funding: $665m
Company benefits
- Comprehensive health benefits
- Wellness program that covers a variety of activities, gym memberships, and more
- Partnerships to support all of life’s milestones: Origin Financial Wellness, Compsych Employee Assistance Program, RocketLawyer Legal Plan, and more
- Various leave programs including 16 weeks of paid parental leave with no tenure requirement
- Thoughtful, regular performance reviews
- Support for workshops and lectures to develop your craft
- Meaningful equity and 401(k) plan
- “Employee-first” environment, where most employees can work wherever they choose
- Flexible work schedule
- Open vacation policy
Company HQ
Chinatown, San Francisco, CA
Leadership
Nima Ghamsari
(Founder & Head)They studied Computer Science at Harvard before working for 4 years in Business Development and Engineering at Palantir Technologies.
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