Retail Marketing Specialist, Withings
EMEA
Office located in Issy-les-Moulineaux, France
Smart product and app designers
Job no longer available
Smart product and app designers
201-500 employees
Job no longer available
Office located in Issy-les-Moulineaux, France
201-500 employees
Company mission
To create technology that people love, to make better health part of daily life.
Role
Who you are
- First successful experience in Retail Marketing, Trade Marketing, or Category Management preferred (internship or apprenticeship accepted)
- Strong strategic mindset and understanding of the retail ecosystem (in-store and online)
- Analytical approach with the ability to interpret data and propose actionable insights
- Excellent project management and organizational skills, capable of handling multiple priorities in a dynamic environment
- Strong communication and collaboration skills, with the ability to work cross-functionally and across regions
- Proficiency in Microsoft Excel and familiarity with retail media platforms (Criteo, Valiuz, etc.) is strongly appreciated
- Skilled in Figma and/or Adobe Creative Suite (InDesign, Photoshop) for content adaptation and creative coordination is strongly appreciated
- Fluency in English and French is required; knowledge of other European languages is a plus
What the job involves
- As an EMEA Retail Marketing Specialist, integrated within the Global Retail team, you will play a key role in executing retail marketing initiatives across France, Benelux, and the Nordics, driving impactful campaigns and product launches both online and in-store
- You will also be responsible for enhancing Withings’ online presence, optimizing product listings, A+ content, and retail media performance to maximize visibility and conversion
- Trade Marketing & Retail Execution
- Manage the marketing budget in coordination with the Key Account Manager, for your region in line with business priorities, optimizing investments based on ROI and performance results
- Plan and execute trade marketing initiatives to support key commercial moments and boost visibility and sell-out performance
- Conduct systematic post-mortem analyses for each action to evaluate performance, identify learnings, and drive continuous improvement
- Lead the co-construction and enhancement of tools that enable performance tracking and post-mortem analysis, ensuring data-driven decision making
- Coordinate the development of in-store materials (POS, displays, leaflets, catalogues) in collaboration with the internal creative studio
- Ensure best-in-class online product presence, including optimized assets, enriched A+ content, and consistent review management
- Plan, execute, and optimize retail media campaigns (Criteo, Valiuz) to maximize visibility, traffic, and conversion across retail partners
- Act as a key interface between the marketing team, Key Account Managers, and retail partners to ensure seamless implementation of 360° campaigns
- Product Lunches & Go-To-Market Support
- Contribute to the ONLINE Assets Strategies for new the Retail in collaboration with Product, Sales, and Studio teams
- Support product listings, content development, and promotional tools to ensure successful online and in-store rollouts
- Plan and coordinate review campaigns to strengthen product visibility and consumer trust
- Conduct post-launch analyses and continuous listing optimization to maximize performance and visibility
- Retail Activations & Trainings
- Support the planning and execution of retail activations and brand experiences with key partners (e.g. Fnac/Darty, Boulanger, Elkjop, Coolblue)
- Ensure brand consistency and impactful visibility across all retail touchpoints
- Contribute to local adaptation of campaign toolkits and promotional plans
- Support the creation of training materials to empower sales teams and enhance execution in the field
- Collaboration & Reporting
- Work closely with marketing, sales, and operations teams to ensure full alignment with business objectives
- Contribute to campaign reporting, ROI tracking, and post-activity performance analysis
- Share learnings and best practices to continuously improve retail marketing effectiveness across the region
Our take
Withings have been merging stylish design with IoT-connected health since 2009. Spanning engineering, data science, and healthcare, the Parisian company are behind products such as the Apple-connected Body Smart scales which includes an “eyes closed” mode, hiding the weight from the user but harvesting the data to keep tabs on health.
Withings was the first company to release such smart-scale products and has expanded its offerings over time. Other products in the Withings range include hybrid watches, blood pressure monitors, and sleep analysis tools.
Though working within a crowded market, the maturity of Withings has meant that it has years of experience behind it and has grown its team steadily over time. With considerable funding, the company now has offices across Europe, the USA, and Asia.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2020
$61.1m
SERIES B
Dec 2015
$0.5m
GRANT
Total funding: $95.1m
Company benefits
- Sports events
- Fruits & healthy snacks
- Well-being initiatives
- Beta testing of Withings products
- Subsidized cafeteria
- Discount platform
- Hybrid work
- Mobile phone and laptop
Company HQ
Issy-les-Moulineaux, France
Leadership
Eric Carreel
(Founder & Chairman)Currently President of Invoxia and Sculpteo, Chairman of Zoov. Previously CTO of Thomson and Co-Founder and CEO of Inventel.
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