Business Development Representative, Sona
$60-80k
+ 50% target bonus, uncapped + Share options
3-5 days a week in office
AI-powered people operating system for frontline teams
Be an early applicant
AI-powered people operating system for frontline teams
101-200 employees
Be an early applicant
$60-80k
+ 50% target bonus, uncapped + Share options
3-5 days a week in office
101-200 employees
Company mission
To solve the unique challenges of frontline work with truly intelligent AI that empowers every employee.
Role
Who you are
- 6-12 months in a BDR or SDR role at a B2B tech or SaaS company. We'll consider strong applicants with less if the rest of the picture is right
- You're comfortable picking up the phone to senior people. Outbound calls to VPs and C-Suite don't faze you
- You hit your numbers and you know why you hit them. Self-directed, target-driven, and honest about what's working and what isn't
- You're curious about the craft. Sales psychology, messaging, what makes prospects respond. You test things
- You want to grow into a closing role and you're prepared to put in the work to get there
What the job involves
- This is the founding BDR role for our NYC expansion. You'll build the top of the US sales pipeline alongside our growing sales team, working Hospitality and Retail verticals across multi-site enterprise operators
- The team you'll be joining: 110% average rep attainment, zero sales attrition, and a CEO with five prior exits up to $6B. You'll have direct access to the VP of Sales and CEO, and a clear path to AE in 12 months for the people who earn it
- The flip side: this is a build-the-playbook role, not a run-the-playbook role. The US motion is new, the messaging is still being tested, and you'll have a real say in what works
- Run outbound to Directors and C-Suite operators in US Hospitality and Retail businesses
- Book qualified meetings for the US AE team, working from named-account lists alongside self-sourced opportunities
- Test messaging, channels, and sequences. Figure out what gets a response, share it with the team, kill what doesn't work
- Run early discovery on inbound and outbound conversations to qualify fit before AE handover
- Partner with marketing on campaigns, events, and content. Bring back signal from the field on what prospects actually care about
- Represent Sona at US trade shows and industry events
- This is not just another BDR role; it’s a chance to be part of something meaningful, with a team that values your potential and is ready to support your career development every step of the way
Our take
80% of people don’t work at desks, but the technology for deskless workers only attracts 1% of all enterprise software investment. Consequently, little software has been designed to benefit the frontline. Sona is a workforce technology startup setting out to help solve this issue, building an all-in-one platform specially designed to empower frontline workers and help their employers retain staff and operate more efficiently.
By using its app, users can view and claim shifts, communicate with their colleagues, and book holidays. Moreover, Sona has additional modules for HR, Payroll, and Engagement, so customers can manage all of their people operations in one place, or integrate with their existing tools.
Sona is an early-stage startup, yet already counts big names across Social Care, Hospitality, and the Charities sector who have combined to book millions of shifts on the Sona platform.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Apr 2026
$45m
SERIES B
May 2024
$27.5m
SERIES A
Total funding: $81.7m
Company benefits
- Share options
- Remote first and flexible working
- 35 days annual leave (25 days standard plus 10 flexible public holiday days)
- Pension contributions matched up to 5%
- Enhanced parental leave & pay - 26 weeks full pay primary parent / 8 weeks full pay secondary parent
- Co-working space stipend (if you don't live in London)
- Quarterly all expenses paid team retreats
- The latest Macbook and equipment for your home office
- Professional development budget
- Unlimited free books
- Comprehensive health insurance via Bupa
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Ben Dixon
(Co-Founder & CTO)Previously Associate - Consulting at PWC and Software Engineer at Thorlabs. Also, Co-Founder & CTO at Catapult Ventures Limited for 6 years.
Oli Johnson
(Co-Founder)Previously Associate at NEO Capital and Investment Manager at Baugur Group. Co-Founder at Catapult for 6 years.
Steffen Wulff Petersen
(Co-Founder)Previously Investment Banker at Goldman Sachs for 2 years. Since then has been Co-Founder & Managing Director at Lazada Group and Co-Founder at Catapult.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at Sona
- Fully remote work and total control over your schedule means you can excel at Sona no matter where, when, or how you like to work. We also offer extended parental leave to everyone.
- We're partnered with the Women in Tech Forum, a membership platform dedicated to supporting and accelerating the careers of women. Optional memberships are available to all women and allies at Sona to access their wide range of events, masterclasses, articles, and more.
- Salary transparency across all of our job postings means your offer is based on your experience and interview performance, not your previous salary or your negotiating skills.
- We use structured interview processes and assessment criteria to remove as much bias from our process as possible
- We do all of our collaborative work in public channels, which means everyone gets a say and the recognition they deserve, and nobody's out of the loop.
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