Demand Generation Director, runZero
$185-215k
Total attack surface & exposure management solution
Be an early applicant
Total attack surface & exposure management solution
21-100 employees
Be an early applicant
$185-215k
21-100 employees
Company mission
To make discovery as easy and safe as possible, so organizations know everything they have on their network and in the cloud.
Role
Who you are
- We are looking for someone who is passionate about their craft and loves to develop innovative campaigns, incorporate cross-functional input, analyze performance data, and then launch, test, and optimize programs based on the results
- The ideal candidate won’t be afraid to roll up their sleeves and be hands-on in executing an array of programs, but also has the capacity to hire, mentor, and manage a team that will grow with runZero
- Fluency in data, analytics, and systems is a must
- 10+ years of experience in demand generation and revenue marketing, with 5+ years in leadership
- Experience in a cybersecurity startup environment
- Hands-on expertise with ABM strategies and multi-channel digital campaigns, leveraging intent data and personalization
- Well versed in all of the core digital and PLG channels, including email marketing, lead nurturing, digital advertising, third-party programs, and content syndication
- Strong data and analytics skills, with fluency in Marketo, Salesforce, Google Analytics, and ABM platforms
- Demonstrable mastery of tracking KPIs, campaign ROI, and attribution
- Ability to thrive in an environment where processes and functions are still being refined, with a desire to be part of the building process itself
- Proven experience in leadership and collaboration, building and scaling marketing teams while aligning with stakeholders
- A strategic mindset that blends creativity with data-driven decision-making
- Strong ability to multi-task and scope, manage, and successfully execute complex programs across multiple channels
- Great communication skills, including the ability to present demand generation programs and results to sales and executive leadership
What the job involves
- We are looking for a Director of Demand Generation who has a proven track record of generating demand and pipeline in a cybersecurity environment
- In this role, you will have the opportunity to develop and execute a comprehensive marketing plan designed to increase awareness of runZero, acquire new customers, build pipeline, and grow revenue
- Additionally, this candidate will be able to source strategic contract resources and agency partners, and then manage multiple work streams with their support
- This role will report directly to our Chief Marketing Officer, and will also collaborate closely with sales, product marketing, content marketing, and other stakeholders across our GTM team
- This role goes beyond running campaigns by aligning marketing efforts with business objectives and translating that engagement into revenue
- Own the demand generation engine, creating and executing comprehensive, multi-channel strategies to acquire and nurture leads that convert to pipeline
- Design and execute account-based tactics and campaigns using intent data, persona research, and personalized multi-touch strategies to engage our ideal customer profile
- Evolve, manage, and scale a broad spectrum of digital marketing channels in collaboration with strategic contractors and agency partners, including email programs, third-party programs, content syndication, and digital marketing campaigns
- Work with operations, the BDR team, and sales leadership to manage the flow of leads and ensure they are properly nurtured and followed up on
- Oversee and optimize the PLG funnel, focusing on turning trial users into long-term customers, ensuring a seamless transition from product engagement to conversion
- Negotiate sponsorships and manage every aspect of our programs with third-party entities
- Manage the demand generation budget to ensure we achieve our lead generation and cost-per-lead goals on time and on budget
- Create a comprehensive email marketing program designed to nurture and engage leads
- Continually track and optimize the performance of our marketing programs
- Model, forecast, and measure lead volumes and ROI by channel, leveraging learnings to refine future investments
- Report on what’s working and what’s not – and make recommendations and improvements to ensure we hit our marketing and sales goals, with a focus on net-new pipeline generation
- Source and manage a small team of contractors to support your overall strategy
- Hire, mentor, and scale an internal team over time
- Develop and refine marketing models to inform budgeting, programmatic spend, and hiring
Application process
- We value your time and see the interview process as a critical two-way street, allowing us to assess your skills, strengths, and cultural fit while simultaneously providing you with a clear understanding of our company, our ways of working, and the expectations specific to the role you’re seeking
- Initial one-on-one interviews with a recruiter and manager
- Panel interviews with the team
- Candidate challenge - a role-specific challenge designed for you to showcase your strengths and allow us to assess your skills in a hands-on exercise
- A final interview, conducted either remotely or in-person if we haven't yet met face-to-face in previous rounds
Our take
Founded in 2019 by renowned security researcher H Moore, runZero began as a tool to help organizations defend against growing cybersecurity threats. What started as a response to gaps in security visibility has since evolved into a powerful assert inventory and management platform. Today, runZero is a versatile data analysis company, helping digital enterprises keep track of their connected assets and stay ahead of emerging security challenges.
Formerly known as Rumble, runZero rebranded in 2022 to better align with its expanded focus beyond cybersecurity, encompassing the broader realms of asset and inventory management. As businesses increasingly delve into digital infrastructure, runZero has emerged as a streamlined tool of choice for digital solutions companies like Presidio and Capgeminini.
Envisioning a future where it continues to play a pivotal role in shaping the landscape of digital solutions, cybersecurity, and asset management, With a robust foundation, strategic rebranding, and strong financial backing, the company is well-positioned to navigate the evolving challenges of the digital era and make lasting contributions to the industry.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Mar 2022
$15m
SERIES A
Mar 2021
$5m
SEED
Total funding: $20m
Company HQ
Zilker, Austin, TX
Leadership
HD Moore
(Co-Founder & CEO)Previously VP of Research & Development at Atredis, Principal at Special Circumstances, Founder and Open Source Developer at Metasploit.
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