Consumer Marketing Manager, AliveCor

• Experience: 5+ years of experience in consumer marketing, preferably in healthcare, consumer tech, or CPG industries
• Social media expertise: Deep knowledge of social media platforms (Facebook, Instagram, TikTok, etc.), trends, and best practices. Proven experience creating and executing social media content strategies that drive engagement
• Project management: Strong project management skills with a track record of delivering campaigns on time, within budget, and with measurable results
• Creative and analytical: Ability to blend creativity with data-driven decision making. Comfortable working with analytics tools to track and report on social media and campaign performance
• Communication: Exceptional written and verbal communication skills, with the ability to collaborate across teams and present ideas effectively
• Detail-oriented: Acute attention to detail and a passion for delivering high-quality work across all marketing initiatives
• Collaboration: Experience working cross-functionally with media, creative, product, and sales teams to execute integrated marketing campaigns

Desirable

• As a key member of our marketing team, the Consumer Marketing Manager will be responsible for owning the execution of integrated marketing campaigns, supporting the production of creative assets for our paid media channels, and managing day-to-day organic social media efforts
• You will work cross-functionally with internal teams and external partners to develop, execute, and measure marketing initiatives across social media, digital, and traditional media channels
• Campaign development and execution: Collaborate with internal stakeholders (marketing, product, sales, etc.) to develop integrated marketing campaigns that drive brand awareness, customer engagement, and sales across digital channels, social, and TV
• The ideal candidate will be highly organized, proactive, and hands-on, with a strong ability to manage multiple projects simultaneously in a fast-paced environment
• Reporting, optimization, and analysis: Track the performance of paid social and digital media campaigns, providing insights and recommendations for optimization based on performance data
• Project management: Manage the end-to-end campaign lifecycle and assets including timelines, budgets, and coordination between internal teams and external partners
• Social content curation: Develop and execute a content calendar that aligns with brand initiatives, product launches, and seasonal campaigns across organic social media channels (Facebook, Instagram, TikTok, etc.). Act as community manager, responding to comments and engaging with followers to foster a vibrant community and maintain a positive brand presence
• Social listening: Monitor industry trends, competitor activity, and audience sentiment to inform social media content strategy and tactics