Brand Manager, Taster
SpudBros Express
+ Quarterly bonus scheme
2-3 days a week in office
Platform of digital food brands
Open for applications
Platform of digital food brands
201-500 employees
Open for applications
+ Quarterly bonus scheme
2-3 days a week in office
201-500 employees
Company mission
To build the world's largest restaurant group through a powerful platform of digital food brands.
Role
Who you are
- Extensive marketing and brand experience within QSR or high-volume hospitality
- Proven track record of driving brand-led commercial growth, ideally in multi-site or franchised environments
- Strong experience managing agency partners and marketing budgets
- Hands-on experience with store-level marketing and local activation
- A builder and optimiser: with strong instincts for what will resonate culturally, commercially, and locally. then relentlessly improve it
- Commercially sharp, data-informed, and comfortable being accountable for results
- Deep understanding of Gen Z and Millennial consumers
- Confident operating in a role with high ownership and influence, but no initial team
- Pragmatic, collaborative, and comfortable working close to operations
What the job involves
- We are looking for a senior Brand Manager to lead and activate the SpudBros Express brand across the UK. This is a strategically important role focused on driving brand impact at scale, combining clear commercial objectives with best-in-class execution
- You will lead the brand agenda across the UK, with a strong focus on marketing performance, local store activation, and consistent brand expression across both self-owned and franchised locations.. While this role does not initially have direct reports, you will work through strong cross-functional partnerships with Operations, Franchise Support, and external agencies to deliver brand outcomes.
- This role is ideal for someone who thrives in fast-paced QSR environments, understands the realities of stores, and knows how to turn a brand into measurable growth
- Evolve and refine the SpudBros Express brand voice, visual identity, and customer-facing expression across all channels in close collaboration with the creators and other stakeholders
- Act as a steward of the brand, setting clear principles and guidance to support strong execution by internal teams and franchise partners
- Balance brand consistency with local relevance, enabling stores to execute campaigns and activations that resonate locally
- Lead the planning and deployment of the UK brand and marketing budget across internal and external channels
- Drive strong brand and commercial performance across:
- Sales uplift and footfall growth
- Brand health and consideration
- Customer advocacy (NPS)
- Campaign effectiveness and ROI
- Loyalty engagement and repeat visits
- Use data and insight to continuously optimise campaigns, channels, and spend
- Design, refine, and roll out local store marketing playbooks, toolkits, and launch frameworks
- Support both self-owned and franchised locations equally, working directly with franchisees where needed
- Support franchise partners with clear playbooks, toolkits, and campaigns that enable strong local execution while protecting the brand
- Lead the end-to-end development of major UK brand campaigns, from insight and idea through to execution across in-store, digital, PR, and partnerships
- Play a key role in menu development, naming, and product launches, ensuring strong storytelling and commercial appeal
- Ensure in-house dining and takeaway experiences are consistently brought to life in-store
- Work closely with other stakeholders on the brand’s social media and community-building strategy at store level, with a strong focus on Gen Z engagement
- Drive and facilitate effective use of UGC, creators, and influencer partnerships at a local franchise level in collaboration with the brand creators
- Ensure digital channels actively support footfall, loyalty, and repeat visits – not just awareness
- Manage the day to day relationship with our creative, social, and PR partners
- Work cross-functionally with Operations, Tech, Finance, Supply, and Franchise teams to ensure brand initiatives are operationally realistic and commercially sound
- Act as a trusted brand partner to senior stakeholders across the business
Salary benchmarks
Our take
VC investment has been pouring into food delivery startups over recent years, as the restaurant industry’s fastest-growing market saw a doubling down on innovation. This has spelt trouble for smaller independent locales struggling to digitally transform, and the continued rise of dark kitchens (where delivery capacity, usually for chain brands, is substantially expanded at a fraction of the overhead) is only making this worse. Taster might prove a welcome compromise.
The company partners with restaurants to plug their brands into their existing kitchens. It means that restaurants can earn (potentially) an additional £5,000 - £25,000 per week.
Taster currently has 5 brands. By avoiding the need to build kitchens, the company can enter new cities much quicker and harness the local market knowledge of restaurant owners. They now have a vast range of digital restaurants across 70 cities, and have delivered millions of meals.
The company has won impressive VC funding to help it expand its already substantial European presence. Taster is a welcome and exciting development in this highly lucrative market.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Sep 2021
$0.6m
SERIES B
Apr 2021
$37m
SERIES B
Total funding: $50.8m
Company benefits
- Private healthcare
- Choice of Mac or PC
- Flexible work environment
- Regular team events
- Quarterly bonuses
Company HQ
Soho, London, UK
Leadership
Anton Soulier
(Founder & CEO)Previously a founder at Nunée desserts. Went on to become the Deputy General Manager, France for Deliveroo.
Share this job
View 3 more jobs at Taster