Marketing Activation Manager, Minor Figures

• 3–5 years of experience in brand or trade marketing, preferably in FMCG, food & beverage, or lifestyle brands
• Proven track record of executing marketing activations in export or international markets
• Strong understanding of retail and foodservice marketing tactics
• Ability to manage multiple stakeholders (e.g., distributors, agencies, internal teams)
• Highly organised, self-motivated, and comfortable working across time zones
• Willingness to travel internationally for key activations and partner meetings
• Excellent communication and project management skills

Desirable

• As the Marketing Activation Manager – Export, you will be responsible for localising, executing, and optimising brand activations across our key export markets (e.g. , Europe, Asia-Pacific, North America, and the Middle East)
• Working closely with our international sales, marketing, and distributor partners, you will ensure brand consistency while adapting strategies to resonate with local audiences
• This is a high-impact, hands-on role for someone who thrives on turning strategy into reality in markets where brand presence is still emerging
• Develop and execute annual marketing activation plans in collaboration with distributor partners and internal sales leads, aligning with global brand strategy
• Adapt and deploy global marketing campaigns for local market relevance, ensuring cultural and channel-specific nuances are considered
• Design and execute in-market campaigns, POS collateral, and activations (e.g. , samplings, events, coffee festivals) to support sales velocity and brand awareness
• Partner with distributors to provide brand training, toolkits, and ongoing support to drive aligned execution across retail, foodservice, and on-trade channels
• Identify and lead brand presence at international trade shows, coffee events, and community activations with partners and baristas
• Track and report on the effectiveness of campaigns and activations, leveraging insights to refine strategy and improve ROI
• Work closely with the global marketing team to ensure brand consistency, and with sales to drive commercially relevant marketing support