Marketing Lead, MarqVision

Content & Email

Salary not provided
Salesforce
Hubspot
Marketo
Notion
Senior and Expert level
Los Angeles

Office located in West Hollywood, CA

MarqVision

IP protection platform

Open for applications

MarqVision

IP protection platform

101-200 employees

B2BArtificial IntelligenceEnterpriseSaaSCyber SecurityeCommerceFraud

Open for applications

Salary not provided
Salesforce
Hubspot
Marketo
Notion
Senior and Expert level
Los Angeles

Office located in West Hollywood, CA

101-200 employees

B2BArtificial IntelligenceEnterpriseSaaSCyber SecurityeCommerceFraud

Company mission

To protect creativity and innovation with technology that allows brands to automatically monitor and protect their IPs.

Role

Who you are

  • 6+ years of experience in growth marketing, demand generation, and content creation, experience working in a B2B SaaS environment is critical
  • Proven expertise in email marketing strategy and execution, including lifecycle emails, A/B testing, and list segmentation
  • Strong background in content marketing, with experience creating SEO-optimized content across various formats
  • Experience managing multi-channel marketing campaigns targeting business decision-makers
  • Proficiency in marketing automation tools (e.g., HubSpot, Salesforce) and CRM systems
  • Excellent project management skills, with the ability to manage multiple initiatives simultaneously and deliver results on time
  • Strong analytical skills and a data-driven approach to decision-making and optimization
  • Highly collaborative, with excellent communication skills and the ability to work effectively with cross-functional teams

Desirable

  • Experience with retail and e-commerce buyers is a plus
  • Previous experience in early-stage startups
  • Familiarity with tools like Notion, SalesForce, HubSpot, and project management software
  • Understanding of AP style and SEO content best practices

What the job involves

  • With our product already making waves, our next big focus is driving customer acquisition and fueling profitable growth. We’re building out our growth team to make that happen. Reporting directly to the Head of Marketing, you’ll work cross-functionally to accelerate our growth trajectory with compelling content that resonates with our target audience
  • This role offers tremendous career growth as this person will have the chance to develop the company’s editorial strategy, aligning content delivery with the entire identified buying journey. If you’re excited about a role with limitless potential, where your impact is felt across the company, we’d love to connect!
  • Phase 1: From day one, you’ll take charge of our content marketing with a primary emphasis on email marketing. You’ll make an immediate impact by developing a comprehensive email strategy from the ground up. This includes crafting, managing, and optimizing email campaigns that deeply resonate with our target audience, while ensuring that our messaging is fully aligned with our brand strategy and growth objectives. Your contributions will have clear and immediate impact, with responsibilities like:
  • Develop and execute end-to-end email marketing campaigns, including lifecycle emails, nurture campaigns, and behaviorally triggered email sequences
  • Create engaging and compelling email content, including copy, visuals, and calls to action that resonate with our audience and drive conversions
  • Segment and manage email lists to ensure personalized communication based on customer demographics, preferences, and behavior
  • Implement A/B testing to optimize email performance, including subject lines, content, and layouts, and monitor KPIs like deliverability, open rates, click-through rates, and conversions
  • Show expertise in understanding the latest in sending and automating email campaigns (Hubspot, Marketo, Gong, etc) that accelerate interested customers deeper into the funnel
  • Phase 2: After laying down the foundation for our email campaigns, work closely with our our Global Director of Growth Marketing, product marketers, and education team to design a comprehensive content marketing strategy that spans the entire marketing funnel and aligns with business objectives
  • Guide content creation across various formats, including blogs, whitepapers, videos, guides, educational series, and social posts, and map it to our customer journey
  • Develop useful and engaging content that supports demand generation as needed
  • Monitor and analyze campaign performance, including email marketing and content marketing efforts, to identify trends and make data-driven improvements
  • Manage content reporting systems and required classifications for topic and type impact reporting to ensure continued success and optimization of content efforts

Application process

  • Please submit all documents as a PDF file
  • Screening Interview > 1st Interview (Team) > 2nd Interview (Final) > Background check
  • The interview process is subject to change
  • If the documents you submit are untrue, your acceptance or offer of employment may be canceled

Our take

E-commerce marketplaces have significantly fueled the rise of counterfeit trade by enabling quicker shipments and expanding access to a truly global customer base. This issue was further magnified during the pandemic, escalating into a nearly $5B global problem that major brands cannot effectively address through manual monitoring alone. Enter MarqVision, part of a new wave of startups leveraging AI to combat this challenge.

Employing advanced AI and natural language processing, the MarqVision platform sans various marketplaces for counterfeit products and streamlines the anti-counterfeiting process to promptly remote these unauthorized items. SDetting itself apart from smaller competitors like Counterfake and Visua, MarqVision concentrates its efforts on Asia-backed marketplaces. Recognising Asia as a major source of counterfeit goods, this focus has enabled MarqVision to secure partnerships with heavyweight clients such as Ralph Lauren, Miele, and Pokémon.

Backed by investments from industry giants SoftwBank and Y0-Combinator, along with participation in the prestigious LVMH accelerator program, MarqVision, despite its relative youth, has garnered substantial market confidence. This support positions it to emerge as a key player in addressing the escalating urgency of the counterfeiting issue, establishing itself as a leader in the evolving landscape.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

Company

Funding (last 2 of 5 rounds)

Oct 2024

$16m

SERIES A

Aug 2022

$20m

SERIES A

Total funding: $45.6m

Company benefits

  • Health, dental, and vision insurance
  • Generous paid time off

Company values

  • Obsess over customers: The customer is the beginning and the end in every decision we make. We must keep their needs front and center in all we do
  • Move with urgency and focus: We treat slow action and lack of focus as a threat to survival. A bias for action speed s our learning and delights our customers. Laser-focus on what matters most and prioritize ruthlessly
  • Deliver impact with grit: We deliver impact in a timely fashion. We don't confuse long hours or efforts with impact. We finish what we start. We take our results personally, and we deliver at high standards, despite the odds
  • Aim high and find a way: We are high achievers who do not tolerate mediocirty. We aim for jaw-dropping results and work backward from there. Goals are often set to what seems impossible. We drive any change necessary to deliver the outcome
  • Hate waste: We find ways to do more with less. Constraints breed resourcefulness and invention. There are no extra point fs for growing headcount, budget size, or expense

Company HQ

Central LA, Los Angeles, CA

Leadership

A Harvard law graduate who then worked as a McKinsey Consultant, before taking up an EVP and Head of Product position at HonestFund.

Salary benchmarks

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