Paid Marketing Specialist, Leads.io
2+ days a week in office
Lead generation specialist
Job no longer available
Lead generation specialist
201-500 employees
Job no longer available
2+ days a week in office
201-500 employees
Company mission
To leverage data, technology and creativity to expand your customer database and help your business to grow.
Role
Who you are
- 3-5 years of marketing experience
- Hands on experience and knowledge of media buying platforms like Meta and TikTok
- Must be able to set up campaigns from scratch on Meta and TikTok
- Planning and strategizing marketing campaign
- Broad understanding of marketing principles and practises
- Able to develop more complex marketing strategies and tactics
- Overseeing Junior team members and provide guidance and support
- Collaborate with other departments/ BU’s stakeholders to ensure marketing efforts align with company goals
What the job involves
- The Paid Marketing Specialist is responsible for planning, optimizing, implementing and analyzing lead generation campaigns via our Paid Marketing channels
- You ensure your campaigns generate high-quality leads and monetize that they reach revenue and margin targets with a focus on ROI
- Managing budgets and campaigns
- Develop and constantly iterate on a testing plan designed to identify incremental campaign improvements
- Establish and track KPIs and leading indicators as part of these campaigns
- Report on performance at regular intervals
- Keep track of best practices
- Escalates underperforming business cases that are at risk of not reaching margin
- Identify new opportunities to drive revenue
- Accountable for checking all the content being advertised is truthful and complies with codes of advertising practise
- Works closely with Creative Studio and briefs for new creative opportunities
- Conduct A/B testing and analyzing of ad copy, ad visuals and landing pages to continue to refine and improve CTR and CR
- As a team of result-oriented experts in marketing, technology, strategy, and content, we remain committed to excelling at our craft with every step we take. We think big, act fast, and confidently pave the way for the future
- Through a dedication to personal excellence, teamwork, and accountability, Leads.io fosters an environment in which you can shape your path to success whilst engaged in a dynamic and successful company environment
Our take
Leads.io is a lead-generation solution that is one of many specialists in this field in Europe. What sets it apart though, is its focus on the technology behind the operations, leveraging tech innovations such as AI and machine learning to expand a client’s customer base.
Previously known as Social Blue, Leads.io finally unified the former alongside three other companies it had acquired under its current moniker. Social Blue has been working in lead generation for more than a decade, and its unification with AWM Network, Boiler Guide Ltd., and Klik Proces signifies a major expansion and coalescing of its many divisions. This will no doubt strengthen its operations as it grows its client list.
Moving forwards, Leads.io will focus on horizontal and vertical growth, all whilst capitalising on the resources its new partners bring to its operations.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
22% employee growth in 12 months
Company
Company benefits
- 25 days of holiday per year and 8% holiday pay
- Hybrid working/ working from home allowance
- Knowledge sessions hosted by internal and external experts multiple times a year
- Daily fresh arranged lunch at the office
- Flexible working hours
- MacBook Pro, Logitech MX, or Apple Magic mouse/keyboard
- Possibility to work fully remote at your dream location for up to a month a year
Company values
- Trust - Leads.io believes that everyone at our company has the best of intentions. It communicates transparently and openly. Trusting each other brings the best out of them. Trust helps Leads.io build long-term relations with its team and clients. It feels accepted, valued, and has a sense of belonging. It gives the company the confidence to reveal concerns, share ideas and ask for help.
- Own It - Ownership entails having pride in your work and yourself. Leads.io is dedicated and takes initiative to improve its business. It acknowledges its shortcomings and works through any obstacles that may come up in the process.
- Grow Smart - Leads.io's vision is to be the global leader in lead generation. It aims to continue growing its business while also growing as individuals. It thinks fast and constantly strives to innovate itself. It is smart and driven by excellence. Mistakes may happen, but Leads.io accepts them as genuine learning opportunities. As a result, it is empowered to reach its goals and is free to embrace and learn from setbacks.
- Thrive as a team - Leads.io believes that getting outstanding results is easier and more enjoyable when working together. Collaboration and cooperation are at the heart of thinking, planning and decision-making. Everyone’s opinion is valued to push the boundaries and challenge each other to grow toward Leads.io's potential. Together it always strive to become #1.
Company HQ
Hoorn, Netherlands
Articles
Leadership
Tim Roemer
(CEO)Previously CEO & Owner of Social Blue, Scoot Media, Media Minded and Manager at De Heus Multi Response Media.
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