Global ASO Manager, Canva
$150-232k
+ Equity packages
Publishing and design platform
Posted today
Publishing and design platform
1001+ employees
Posted today
$150-232k
+ Equity packages
1001+ employees
Company mission
To empower businesses to design anything, and publish it anywhere.
Role
Who you are
- You possess deep ASO experience on a global scale for major mobile app. A a proven track record of implementing ASO strategies and partnering with the stores to grow mobile audiences. You will know how to adapt strategies to grow an app with low brand awareness vs one that is a house hold name
- You come from agency or client side, we don’t mind as long as you have experience growing organic installs and improving conversion for all traffic sources — not just doing ASO or improving keyword ranks without real impact. We don’t set goals or measure success by keyword ranks
- You have experience with working with App Store Connect and Google Play Developer console is a must. Along with App Store Optimisation tools like Data.ai, SplitMetrics, AppTweak and so on
- You posses experience working with desktop apps stores such as Microsoft Store and App Store Connect for Mac apps will be highly regarded
- You have a proven understanding of how app stores operate and what drives performance. And we want to see a passion for ASO!
- You are passionate about cultural localisation and the role it plays in the way we approach online marketing. Experience with ASO across different languages and markets is a must
- You possess clear, concise and persuasive verbal and written communication
- You can demonstrate holistic mobile data analysis skills. We report results based on data and insights regularly and you will be expected to share opportunities and learnings from data analysis in our key markets
- Bachelors degree in Marketing or Data Science will be highly regarded
What the job involves
- Own organic growth across Google Play, Apple App Store and Microsoft Store for Canva in key global markets. Develop and implement market level ASO strategies & work closely with local marketing teams. This is not just about optimising and tweaking here and there - it’s about holistic app store marketing strategies
- Undertake continuous app store optimisation (ASO) to maximise our app store visibility and conversion. Seek out new opportunities provided by data and competitive research
- Run app store promotions via iOS In App Events and Google Play Promotional Content cards as a way to boost awareness and re-engage existing ones. Work in partnership with the App Partnerships team to advocate for featuring and inclusion in global store-wide promotions
- Create and implement Google Play Custom Store Listings and iOS Custom Product Pages to capitalise on high growth opportunities unlocked by customising content
- Own analytics in the app stores, such as conversion optimisation, app store visibility, promotion effectiveness, overall signups and monthly active users
- Increase quality traffic to Canva using legitimate growth efforts. We are not looking at adopting any malpractices to grow user numbers and want to ensure our commitment to quality and integrity which is critical to Canva’s success
- Apply your ASO skills to the Canva Desktop App to optimise Canva’s presence in desktop app stores such as Microsoft Store and Mac App Store
- Use insights tools (e.g. Apptweak and Data.ai) to find new demand on the app stores for product features. And identify opportunity areas to highlight Canva’s growing range of use cases based on new product features
- Collaborate with multiple teams across Canva including Creative, Performance Marketing, International Marketing, Data and Product Marketing
- You will be well resourced with access to an ASO agency to assist in growing our tier 2 markets. SplitMetrics to assist in experimentation as well as Enterprise level Apptweak and Data.ai accounts. Canva’s Marketing Data team are available to assist with complex analysis and building custom dashboards
Application process
- Please note that interviews are conducted virtually
Our take
Launched in 2013, Canva is a free online visual communications and collaboration platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with 85% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Employee endorsements
Flexible working
"There is plenty of flexibility when it comes to the exact time I can start and finish work on any given day as long as I deliver on my..."
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company benefits
- Flexible hours and a hybrid working model which values work-life balance and gives you the option to choose how you best work
- Equity options to be truly a part of the Canva journey Unique and flexible leave so you can recharge, give back, support others or focus on your own professional development
- Our very own Canva University, internal coaching and Employee Assistance Programs to help you be your best self
- An annual Vibe & Thrive allowance for you to spend as you choose on personal education, wellbeing, home office and social connection. You know better than anyone how to Vibe & Thrive!
- Virtual and in-office clubs, events and celebrations for you to connect with your teammates
- Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in
- Support for family and carers including a parental leave policy that prioritises inclusivity recognises the diverse representations of modern families
Company values
- Make complex things simple - You aim for the most simple, intuitive and effective solution to any problem.
- Set crazy big goals and make them happen - If you like to dream big, and take on challenges that both scare and excite you, you’ll love uniting with a team to achieve a common goal.
- Be a force for good - You want to make Canva and the world a better place through positive actions.
- Empower others - Learning to share your lego is key to the Canva experience. Change is constant, so we all need to be able to adapt, pass on our knowledge, and learn new skills.
- Pursue excellence - Leading by example and maintaining a high bar is how you can pursue excellence at Canva.
- Be a good human - Respect, kindness and open minds drive this value. We appreciate and accept everyone for who they are, as they are. This counts for you too!
Company HQ
Surry Hills, NSW
Articles
Leadership
Cameron Adams
(CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
Salary benchmarks
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Diversity, Equity & Inclusion at Canva
Jennie Rogerson (Head of People)
- https://www.canva.com/newsroom/news/The-importance-of-diversity-at-Canva/
- https://www.canva.com/newsroom/news/cultural-appreciation-day-2023/
- Https://www.canva.com/newsroom/news/celebrating-sydney-worldpride-2023/
- https://www.canva.com/newsroom/news/sydney-worldpride-partnership-2023/
- https://www.canva.com/newsroom/news/meet-the-makers-pride-edition/
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