Product Marketing Lead, Tinder
Growth
$170-195k
+ Up to 10%, Employee Stock Purchase Plan
More information about location
2 days a week in office
Swipe-based dating app
Open for applications
Swipe-based dating app
501-1000 employees
Open for applications
$170-195k
+ Up to 10%, Employee Stock Purchase Plan
More information about location
2 days a week in office
501-1000 employees
Company mission
To power and inspire realconnectionsby making meeting easy and fun for every new generation of singles.
Role
Who you are
- This role is for a hands-on, empathetic, data-driven consumer tech marketer who strives to balance brand, business, and UX needs to drive results
- We’re looking for someone with creative and strategic problem-solving skills who can develop new processes for working cross-functionally with Marketing, Product, Comms, Insights, and Creative
- 6-8+ years of experience working in product marketing and leading full-funnel go-to-market strategies, preferably in consumer tech and mobile apps
- Excellent leadership, influencing, communication and interpersonal skills, with an ability to express high-level concepts efficiently and optimally to a wide range of audiences
- Proven ability to deliver well-branded, delightful consumer experiences and marketing strategies that drive business growth
- Appetite for managing App Store & Google Play Store tooling and table stakes strategy, preferably experience in ASO
- Experience partnering with Product, CRM, and Comms teams to deepen product understanding and retention among users
- Fluency with key business and marketing analytics
- Passion for the consumer, able to advocate for consumer needs and develop consumer segmentation
- Highly collaborative, creative, and capable of working across cross-functional teams (especially product, marketing, and creative teams) to produce innovative solutions and uncover actionable learnings
- Strong project and time management abilities to plan and execute complex cross-functional initiatives
Desirable
- Perspective and vision on the best way to test and launch on newer CRM to drive user benefits and engagement
- Experience working on brands with global impact and driving multi-regional marketing strategies
- Experience partnering with and managing relationships with external partners on company initiatives
- Versed in the dating app landscape
What the job involves
- We’re seeking a Product Marketing Lead to drive Global product marketing strategy and execution for our Growth product pillar
- This includes designing and driving forward product marketing, both in-app (such as CRM optimization) and out-of-app (such as App Store & Google Play Store Optimization), and more innovation coming this year and beyond
- You’ll own the go-to-market strategy for new product features, develop feature positioning, messaging & branding, and collaborate across the global team to scale app growth and feature adoption, elevating both our in-app and out-of-app brand experience
- You will also be responsible for how Tinder shows up on app stores, collaborating with the team to create a brand presence that tells a strong user story and drives consideration
- This highly cross-functional role will report to the Director of Product Marketing of Core & Growth, based in New York
- Your outbound responsibilities will include leading global consumer go-to-market strategies (from briefing to launch) that drive new feature adoption across Growth products and make our app stores even more effective, as well as:
- Collaborating with the Engagement team to develop and execute CRM strategies that drive feature adoption & user success in the app
- Leading the cross-functional ASO working group and managing internal education and planning of ASO initiatives
- Partnering with regional teams to advise on local product marketing campaigns & activations on app stores
- Establishing KPIs for all programs, creating results forecasts, and tracking and reporting performance to ensure Marketing & Comms plans deliver expected business outcomes on product adoption, retention, and audience sentiment
- Your inbound responsibilities will mean being embedded in Product teams to optimize new and existing initiatives as well as:
- Partnering with Brand, Product, Creative, and Localization teams to develop product branding strategy, including naming, positioning, and messaging that will resonate with our audiences and differentiate our offerings in the market
- Working with Product, Design, Consumer Insights, and Analytics on the testing frameworks to check hypotheses and analyze results
- Partner with the Product team to prioritize features by importance to the consumer based on consumer and market research, and support regional marketing teams by advocating for their product needs and requests
- Recommending new growth product ideas and marketing strategies
- Advise on competitive analyses and consumer research efforts to understand key consumer segments and define opportunities
- Recommend team process changes (small to XL size) and thoughtfully secure the appropriate buy-in to implement
Our take
In today's society, online communication is rapidly replacing face-to-face interaction across various aspects of life, including professional, platonic, and even romantic relationships. Dating apps like Tinder, with their quick sing-ups and swipe-based interface, have revolutionized the way people connect.
Tinder's innovative approach has significantly reduced the social stigma associated with online dating. This, coupled with the global rise of smartphones, has created a strong tailwind for the app. However, Tinder faces new challenges from competitors like Hinge, Bumble, and Thursday, who all capitalize on similar "swipe-based" mechanics, potentially attracting users away from the platform.
To address this, Tinder is actively seeking ways to reinvent its core product. The company is exploring the development of "Tinderverse", a shared virtual reality experience. Additionally, it is testing "Tinder Coins", an in-app currency earned through positive user behavior, allowing access to premium features. These initiatives demonstrate Tinder's commitment to remaining at the forefront of the ever-evolving online dating landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
42% female employees
-8% employee growth in 12 months
Company
Company benefits
- Mind & Body: Take care of yourself with benefits to keep you physically and mentally healthy.
- Company Perks: As winners of Comparably’s 2022 Best Company Perks and Benefits Award, we’re proud to say we provide perks that make a difference
- Life @ Tinder: We support each other— from informal check-ins to snacks + catered lunches at HQ to the flexibility to take time off when you need it
Company values
- We prioritize member safety: At Tinder, our top priority is to build an authentic, equitable, and respectful community
- We strive to build a workplace that reflects the rich diversity of our members: The best thing about Tinder is that it caters to lots of differnt people and many different types of interactions
- We encourage authenticity to nurture a trustworthy, collaborative environment: We're honest and open in all we do. Our humanity inspires us to be real with one another and to stay true to who we are, so we can feel confident interacting and collaborating with others
- We never stand still. We're inspired to build for what's next: We must constantly innovate, experiment, and learn. We strive to set a higher standard for our products, our teams, and ourselves. We eagerly seek, accept, and give feedback with cando and kindness so we can continue to grow personally and professionally
- We champion and rally behind big ideas: We empower people to think and act differently, and to be unafraid to have a strong point of view. We’re willing to risk being wrong so that we can figure out what’s right. If we aren’t creating things that make us a little bit uncomfortable, then we likely won’t make a dent in the universe
Company HQ
Sunset Strip, West Hollywood, CA
Articles
Leadership
Jonathan Badeen
(Co-Founder)Previously Director of Design at Casting Networks before starting Tinder in 2012. Served as the Chief Strategy Officer at Tinder from 2016 to 2022.
Sean Rad
(Co-Founder)Received an honorary degree from the University of Southern California Marshall School of Business. Founder of Rad Fund.
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