Media Partner Lead, Demandbase
$96-144k
+ Equity + Bonus
Go-To-Market engagement & marketing software
Open for applications
Go-To-Market engagement & marketing software
501-1000 employees
Open for applications
$96-144k
+ Equity + Bonus
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- 2-4 years of professional relevant experience
- Experience in media, agency partnerships, or ad tech; B2B experience strongly preferred
- Strong understanding of agency planning workflows and media buying processes
- Proven ability to enable partners and support sales teams without owning a sales quota
- Experience supporting RFPs and complex, multi-stakeholder opportunities
- Strong organizational and time-management skills with attention to detail
- Excellent written and verbal communication skills with internal teams and external partners
- Highly collaborative and comfortable operating cross-functionally
- We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
What the job involves
- As a Media Partner Lead, you will play a key role in expanding Demandbase’s presence within media and agency ecosystems by enabling planners, activating partners, and surfacing qualified opportunities
- Reporting into the Partnerships organization, this role focuses on partner enablement, account coverage, opportunity identification, and RFP support, while working closely with a cross functional team
- This role sits at the intersection of partnerships, sales enablement, and agency engagement
- You will ensure media and agency partners are trained on Demandbase’s value, planners are actively engaged, and partner-driven opportunities are identified and supported efficiently
- Enable media planners and agency teams on Demandbase’s value proposition, use cases, and differentiation within B2B advertising
- Drive planner adoption through structured training sessions, enablement programs, and ongoing engagement
- Serve as the primary day-to-day partner-facing contact for assigned media and agency partners
- Support consistent partner understanding and usage through clear enablement materials and repeatable education
- Map media and agency partners to Demandbase account teams and maintain accurate coverage across priority accounts
- Maintain up-to-date visibility into partner-aligned planners, accounts, and active initiatives
- Ensure tight coordination between partners and internal sales teams to support joint opportunities
- Identify coverage gaps and take action to improve partner-to-account alignment
- Identify, qualify, and manage inbound and outbound RFPs and media opportunities in partnership with Sales
- Act as the central point of contact for partner-driven opportunities prior to deal ownership transferring to Sales
- Support account teams with agency context, positioning, and partner coordination throughout the opportunity lifecycle
- Ensure timely partner engagement and responsiveness during RFP and proposal processes
- Partner closely with cross functional team to ensure smooth handoff and execution
- Collaborate with Partnerships, Marketing, and Product teams to relay partner feedback and inform enablement priorities
- Align with leadership on partner performance, opportunity pipeline, and engagement focus
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Chris Golec
(Founder & Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
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