Web Growth & Conversion Optimization Senior Manager, Ceros
$130-160k
+ Bonus + Stock options
Design platform for professional creatives
Job no longer available
Design platform for professional creatives
201-500 employees
Job no longer available
$130-160k
+ Bonus + Stock options
201-500 employees
Company mission
To inspire and unlock creativity with liberating technology.
Role
Who you are
- Experience: 7+ years of experience in Growth Marketing, CRO, or Web Strategy, ideally in a B2B SaaS environment
- Testing Expertise: Deep proficiency with A/B testing methodologies and tools (Optimizely, VWO, Google Optimize, Mutiny, etc.)
- Analytical Mindset: Expert-level knowledge of web analytics platforms (Google Analytics 4, Mixpanel, Heap) and the ability to derive actionable insights from raw data
- UX/UI Fluency: Strong understanding of user experience principles, information architecture, and persuasive design. You don't need to be a designer, but you must speak their language
- CMS Familiarity: Experience working in headless CMS environments (Contentful, Strapi), including component-based content modeling
- Pipeline Focus: You have successfully scaled inbound funnels using tactics that translate into measurable pipeline, not just vanity metrics
- Emerging Tech Fluency: A strong grasp of emerging channels like AEO & GEO. You know how to prepare a website for the future of search
What the job involves
- Reporting Into: Head of Marketing
- We are looking for a data-obsessed and creative growth marketer to take full ownership of the Ceros website as a revenue-generating engine. We need a veteran marketer who can connect the dots between traffic, content, and revenue
- You won’t just manage the site; you will orchestrate a high-performance engine, turning traffic into qualified pipeline. This role is essential for scaling GEO, SEO, product traffic, and overall site performance
- Own the strategy and performance of the Ceros B2B website, driving sign-ups, demos, pipeline, and revenue
- Use data to optimize site structure, messaging, SEO, speed, and conversion paths
- Use data to prioritize a global web roadmap, balancing "keep the lights on" maintenance with high-impact growth initiatives
- Partner cross-functionally to ensure the site reflects Ceros’s positioning and drives demand
- Test inventive pathways to drive the right users into our Product-Led Growth (PLG) motions
- Map the end-to-end journey from first click to closed-won. Identify leaks in the funnel, specifically where high-quality leads drop off, and deploy rapid experiments to fix them
- Leverage AI and emerging technologies to modernize how we identify intent and increase lead conversion (e.g., Deanonymization, Chat, dynamic personalization)
- Drive a rigorous culture of experimentation, from ideation to launch, to identify scalable, repeatable growth levers
- Own the "Source of Truth" performance reporting for the website, creating dashboards that track conversion rates, traffic quality, bounce rates, and pipeline attribution
- Translate complex datasets into clear, actionable insights for leadership. Tell the story of why a test won or lost and what we learned from it
- Act as the connective tissue between Marketing, Creative, and external agency partners. Partner closely with Product Marketing on messaging, Creative to ensure designs meet performance standards, Content on SEO-driven copy, and Sales/RevOps on lead quality and handoff processes
- Manage key marketing technologies related to the web (e.g., Google Analytics, Google Optimize/VWO, Hotjar)
Our take
Writing code to create digital content often comes with complications and expense. Ceros was created to eliminate these issues, by providing customers with a no-code design platform.
It allows marketing and design teams to create animated content on a collaborative canvas, without having to rely on developers. As such, the Ceros platform has proved a hit with enterprise customers including United Airlines, Condé Nast, J.P. Morgan Chase, Fitbit, Bloomberg, and Mashable.
Competition in the MarTech market may be fierce, with rivals including Ion and Uberflip, but Ceros sets itself apart as a platform that allows customers to produce this kind of content at scale and with fast turnaround times. Its introduction of "Gemma", a creative AI sidekick, bolsters the value of its offering by freeing up users to focus on their own creative vision.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2020
$100m
GROWTH EQUITY VC
Feb 2019
$14m
SERIES C
Total funding: $144.5m
Company benefits
- Work from anywhere: With our remote-first policy, you can set up shop from anywhere in the world and will receive a home office stipend
- We've got you covered: Ceros offers a number of comprehensive healthcare packages
- Stock options: Ceros offers stock options for all employees so everyone can participate in the growth and success of the company
- Wellness Fridays: If you're crushing your goals and ready to roll into the weekend, feel free to wrap up your Friday a little early. See ya on Monday!
- Flexible vacation: We want you to maintain a healthy work-life balance and encourage everyone to take a reasonable amount of time off
- Retirement savings: Ceros offers retirement savings options to support your financial future. *Varies by location
Company HQ
Flatiron District, New York, NY
Leadership
Brad Paterson
(CEO)Was CRO of the company for 11 months before becoming CEO in 2025. Advises at Cota Capital and DualEntry, and was previously EVP / GTM at Novo.
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