Senior Paid Social Specialist, Highrise Marketing

• 3 to 5 years hands-on media buying across Meta and TikTok for D2C ecommerce. Client-side experience at some stage is strongly preferred
• Proven ability to lift performance through testing, not just maintenance. Show us the before and after, and the decisions in the middle
• Data literacy that goes beyond reading numbers. You can interrogate GA4, reconcile against platform numbers, understand attribution caveats, and make calls with incomplete data. If necessary you can pull and manipulate your own data to add nuance and detail to your insights
• Google Sheets fluency, including pivots, lookups, array formulas, and tidy data habits
• Strong understanding of how to leverage paid social creative to drive growth. You understand that a strong messaging strategy lies at the root of every good ad
• Working knowledge of what moves the needle post-click
• Clear written and verbal communication. You can explain complexity in plain English
• Humble, curious, and quick to ask for help when needed. You own your mistakes early and in the open. Transparency beats “looking good” for you
• Results first, status later. You care more about moving the metric than climbing the ladder
• Bias to action. You prefer a sensible test shipped today over a perfect plan next week
• Capacity realism. You plan well, communicate trade-offs, and avoid last-minute surprises
• Flexibility. Occasionally you will flex hours around launches, tests, or incidents
• You can do it! Every problem has a solution, and you can find it.

Desirable

• This role combines strategy and execution, working on the Paid Social accounts of some of our client’s most ambitious brands with a combined spend of over £1M per month. You will report directly into the Group Account Director. You will live inside Meta and TikTok, build campaigns and optimise activity daily, and turn data into decisions that unlock the next phase of growth. You will triangulate platform data with GA4, multi-touch or other attribution views, and first-party signals to prove true impact and guide spend. You will brief creative, landing page & media buying tests that reflect the story the data is telling, then iterate with speed and accuracy. You are able to turn your insights & test ideas into understandable and convincing proposals for key client-side stakeholders. You thrive when balancing a roadmapped & planned approach with an agile & speed-focused approach to growth
• Build, launch, and optimise Meta and TikTok activity, daily
• Monitor account performance continuously and take proactive corrective action to maintain positive momentum
• Based on the general direction of the account, come up with initiatives aimed to improve and accelerate performance
• Run structured test plans for optimising bids, budgets, audiences, placements, creative, and LP variants. Document learnings and roll out wins
• Translate performance signals into sharp creative briefs, then close the loop with post-launch analysis
• Translate post-click data and insights into CRO initiatives across the entire on-site funnel (from lander to checkout)
• Maintain immaculate tracking, naming, dashboards, and QA
• Report clearly to stakeholders about your initiatives, including what happened, why it happened, and what should be done next
• Stay current on developments in the Paid Social space, whether they be feature releases or new approaches to delivering growth through Paid Social channels gaining popularity amongst fellow paid social specialists

• Send a short note, CV, and one portfolio page that shows a growth story you led. Include the problem, your hypothesis, the test design, what changed in performance, and the decisions you made next