Digital Marketing & Performance Manager, Diageo
Offers annual bonus (performance based) and share options
Office located in Covent Garden, London
Alcoholic beverage company
Open for applications
Alcoholic beverage company
1001+ employees
Open for applications
Offers annual bonus (performance based) and share options
Office located in Covent Garden, London
1001+ employees
Company mission
To be one of the best performing, most trusted and respected consumer products companies in the world.
Role
Who you are
- Have solid previous experience within CRM, performance media and UX. You will have no problem bringing to life multi-channel campaigns that are consistent, consumer centric, in line with standard process and that deliver commercial results
- Agency and budget management, particularly for paid media
- Experience in setting up, driving and optimising performance media campaigns, particularly within Google and Meta
- Hands on experience within a CRM platform (ideally salesforce)
- Experience curating/feed-backing on content to the best fit channel requirements, whilst being on brand
- The ability to provide a clear, easy to digest narrative to stakeholders in the business that are not ‘tech savvy people’
- A deep understanding of site, social, media and CRM insights, analytics and reporting. With the ability to optimise plans based on results
- A great understanding of what makes a faultless consumer experience online and how to work with several stakeholders across a business to bring this to life
- A clear understanding responsible marketing and GDPR
- Experience working for a brand with a clear tone of voice and identity
- Experience working with a ticketing system (desired)
What the job involves
- The flawless online experience for all consumers browsing and booking tours with us
- Paid Media – strategy, planning, approval of assets and agency management. Including owning the annual Connections Planning process with our global media agency
- CRM – strategy, approval of final emails, GDPR compliance
- Website Management – coordinates all website updates, works to continually improve the consumer experience and optimise based on the latest insights and analytics
- Continually driving optimisations across all channels
- DMC (Diageo Marketing Code) & DDC (Diageo Digital Code) – ensuring all our comms and comms from our Food & Beverage partner enforce to our responsible marketing standards
- Development of effective reporting
- Line management of the Digital Marketing & Ticketing Executive
- Working with the Marketing Manager to ensure all content requirements are communicated for upcoming shoots
- Working with the Culture & Partnerships Manager to ensure the website is updated with the latest information on events, partnerships and collaborations. Ensuring that all first party data capture opportunities are improved
- The role reports into the Head of Sales & Marketing, GOGBL and has a Digital Marketing & Ticketing Executive as a direct report
- The role holder will need to form a relationship and work closely with not only the Sales & Marketing team but also key contacts within the wider Diageo business
- This includes the Data & Technology (D&T) team, Legal team, Media team and CRM team
Application process
- End Date: May 5, 2025
Salary benchmarks
Our take
Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.
As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.
Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.
During the early 2020s, Diageo also weathered an alcohol sales decline and has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2023
$8.5m
GRANT
Total funding: $8.5m
Company HQ
Park Royal, London, UK
Leadership
Debra Crew
(CEO)Currently a Board Member at Stanley Black & Decker, Inc. Previously Board Member at Mondelēz International, Newell Brands and previously a Board Member at Diageo before becoming its CEO.
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