Senior Product Marketing Manager, SoFi
Crypto
$108.8-204k
+ This role is also eligible for a bonus + Long term incentives
Mobile & online personal finance services
Be an early applicant
Mobile & online personal finance services
1001+ employees
Be an early applicant
$108.8-204k
+ This role is also eligible for a bonus + Long term incentives
1001+ employees
Company mission
To help people reach financial independence to realize their ambitions.
Role
Who you are
- 7+ years of Product Marketing and/or Growth Marketing experience
- Bachelor's degree
- Growth: Direct experience driving rapid growth for a financial technology product
- Strategy and Execution: Experience combining strategic thinking with tactical execution and exceptional project management and organizational skills to deliver in market success
- Customer Research: Experience in partnering with Research to deliver insights that can be distilled into action
- Analytics: Use data to drive strategy, execution, and optimization
- Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
- Flexibility: Problem-solve in a fast-paced, self-driven environment
- Comfort navigating ambiguity: experience building from ground up and taking products from 0 to 1
What the job involves
- We’re seeking a data-driven and growth-oriented Product Marketing Manager to lead SoFi’s go to market strategy for Crypto
- This role will play a pivotal role in defining the value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy as SoFi re-enters Crypto
- As the Product Marketing Manager, you will define and drive marketing strategies based on deep consumer insights and a passion for helping Americans realize their financial ambitions
- You’ll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to define our messaging, positioning, and channel mix to inform our go to market strategy and drive strong business outcomes
- This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to inform SoFi’s re-entry into crypto and shape how we evolve and grow in the category
- Drive Crypto growth by leading cross-functional and cross-channel teams to drive in-market success
- Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights
- Lead Crypto’s end-to-end promotion strategy, including promotion concepting, project management, analysis, iteration, and budget evaluation to optimize acquisition and engagement and drive incrementality
- Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels
- Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts
- Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
- Partner with the Brand & PR team to drive Crypto awareness via upper funnel marketing
- Work with Product to inform ongoing iteration and expansion of Crypto features and capabilities to break down barriers in traditional finance and redefine the role crypto can play in members’ financial lives
Our take
SoFi started by offering ways for students to secure better financial terms on their loans, and now offers a huge range of personal finance products, including bank accounts, loans, mortgages, investment advice, and investment opportunities. Many customers find they have to go to multiple financial service providers to meet all their finance needs, but SoFi overcomes this issue by putting it all in one place.
Its goal, to cover all the financial bases, sets them apart from many of the traditional banks and even some of their digital competitors, such as Avant, which has chosen to focus on providing credit alternatives. Although it is operating in a competitive market with a lot of big players such as Monzo, Revolut, and Starling, the company has managed to raise huge amounts of funding to support its rapid expansion.
SoFi has focussed on global expansion, moving outside the US, and has made a series of acquisitions to support this - including a Hong Kong-based investment app called 8 Securities. After going public on the New York Stock Exchange via a SPAC merger in June 2021, the company has continued to evolve and release more mission-oriented services into its roster, and strengthened its lending capabilities through a $350 million post-IPO loan. To date, the company has sold over $15 billion in personal loan collateral and continues to strengthen its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$369.9m
LATE VC
May 2019
$500m
GROWTH EQUITY VC
Total funding: $2.7bn
Company benefits
- Comprehensive health, vision, dental, life insurance, and disability benefits
- Generous vacation and holidays
- Paid parental leave for eligible employees
- 401(k) and education on retirement planning
- Tuition reimbursement on approved programs, up to $5,250 per year
- Monthly contribution up to $200 to help you pay off your student loans
- Great health & well-being benefits including: telehealth parental support, subsidized gym program
- Flexible time off
- Fertility and family planning options
- Free financial classes
Company HQ
The East Cut, San Francisco, CA
Leadership
Anthony Noto
(CEO)Graduated from the U.S. Military Academy after being a telecommunications officer and captain in the U.S. Army. Has worked as Head of Gobal Telecommunications, Media and Technology at Goldman Sachs, been the COO of Twitter, and also the CFO of the National Football League.
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