Performance Marketing Manager, iwoca
Direct Acquisition / Performance Marketing
£35-45k
+ Employee equity incentive scheme
1-3 days a week in office
Online loans for small businesses
Be an early applicant
Online loans for small businesses
201-500 employees
Be an early applicant
£35-45k
+ Employee equity incentive scheme
1-3 days a week in office
201-500 employees
Company mission
To fund one million small businesses.
Role
Who you are
- AI-native: you use AI tools daily to solve real problems - automating workflows, processing data, building things; not just prompting for copy
- High initiative: you see a manual process and instinctively ask "why isn't this automated?" You act before being asked
- Strong critical thinking: you can interrogate data, challenge assumptions, and push back on conclusions that don't add up
- Intellectually curious: excited by unfamiliar domains. You'll need to learn Mail operations, causal modelling, credit card mechanics, and emerging search formats - fast
- Data-fluent: a data driven mindset with the ability to interpret complex data, interpreting model outputs and translate it into actionable recommendations
- Commercially minded: you understand CAC, CLTV, ROI, incrementality - and can translate numbers into business decisions
- Clear communicator: you will work across data science, engineering, agencies, and senior leadership
- Organised: you can manage concurrent monthly cadences across multiple channels
- We are setting an exceptionally high bar for this hire. We're looking for mechanical sympathy with the systems you'll work in, very strong critical thinking, and genuine intellectual curiosity. Channel expertise is secondary - we'll teach you the domain. What we can't teach is how you think
Desirable
- Google Ads or paid search experience
- Fintech or B2B experience
- Experience working with predictive/ML models commercially
What the job involves
- This is a high-impact, multi-channel role where you'll work across Paid Search, Direct Mail, and emerging digital platforms/trends to drive acquisition growth at iwoca
- You won't be managing a single channel in isolation. You'll be helping automate operations, challenge model outputs, launch new products, and push into new ad formats across three interconnected areas. The thread connecting everything: using AI and automation to do more, faster, with better judgment
- Launch, optimise and scale campaigns across Google Search, Performance Max, Youtube and Demand Gen
- Keep the Google and Microsoft Search accounts healthy, consolidated, and growing - increasingly by building agents to handle the repetitive hygiene work (negatives, quality score triage, consolidation) and spending your own time on the non-obvious calls
- Build agent-driven monitoring and reporting to spot issues and opportunities faster than a human eyeballing dashboards ever could (ie. keywords, landing pages, search terms, creative assets)
- Turn the resulting data into decisions: which campaigns to scale, kill, restructure. Reporting is an output of this, not the job
- Report on channel performance to stakeholders on a regular basis using both in-platform and internal funnel data
- Analyse performance data to deliver actionable insights and support ideas for testing and optimisation based on clear hypotheses e.g. landing page engagement metrics, keyword themes with lower conversion rate, under performing creative assets
- Evolve search strategy for emerging trends related to AI search behaviour (AI Overviews, AI Mode Ads)
- Prepare for new search ad opportunities across ChatGPT and other AI tools
- Find and implement new ways to automate the operational handling of the Mail channel - from campaign coordination, lead delivery to agency and unsubscribe processing
- Manage agency relationship and coordinate monthly mailing rounds (200-400k letters)
- Monitor tracking setup and attribution (QR codes, mail codes, UTMs into Looker/GA4)
- Coordinate with product launch teams on go-to-market channel strategy, including creative, data, and measurement
- Work with our data science team to monitor, refine and channel the performance of the models powering lead selection
- Interrogate predictions vs. actuals, flag divergence, push back on assumptions
- Translate model outputs into operational decisions: which percentile to mail, what ROI threshold to use, when to pause or expand
- Identify audience overlaps between Mail and Paid Search segments
- Support multi-channel attribution and contribute to iwoca's broader acquisition strategy
Salary benchmarks
Our take
UK SMEs are the backbone of a complex economy that is constantly changing, so the need for fast and responsive access to finance is becoming more and more important to ensure their success and growth. iwoca allows SMEs access to business loans in less than a minute, with its API and business marketplace partnerships.
With offerings like iwoca's, gone are the days where waiting up to eight weeks for a loan decision was viable. Its simplified business loans of £1,000 - £500,000 come with no fees attached, and applying online takes no more than five minutes. The ready availability of iwoca loans gives business owners a level of certainty, so that they can make instant decisions to help their business grow.
iwoca has made a number of partnerships with other players in the business finance space, including an impressive industry-first invoice checkout integration with QuickBooks. Funding raised by the company, which is now operating at net profitability, will enable it to meet a recent surge in demand for corporate loans and offer more to larger SMB businesses. And the company has made several billion in funding available to over 100,000 businesses since launching, positioning itself as a leading European fintech.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Aug 2025
$16m
SERIES D
Aug 2019
$13.6m
GRANT
Total funding: $114.5m
Company benefits
- Work where you work best: Twice a year we rent houses in places like Sicily and the French Alps where each team can work together for a week poolside. We champion flexible working in all our teams
- Invest in iwoca: We want people to be invested in iwoca's success so after six months you'll be awarded share options
- Keep yourself healthy: We offer comprehensive health insurance and cash plans. You'll also get gym discounts and we host yoga classes in the office every week
- Start (and end) your day right: Each floor of iwoca HQ has a fully stocked fridge for breakfast and every Friday we unwind with beers and wine
- Life-work balance: We know your life outside of work comes first. We offer enhanced maternity and paternity leave for new parents plus a nursery benefit. We also have unlimited unpaid leave
- Learning and development: Whether you want to learn to code, experiment with motion design, or beat cognitive biases, you'll have time and budget to invest in your professional development
Company values
- Motivated: Going to work shouldn't feel like a slog, so we want everyone in the team to personally care about what they're working on. We stay motivated by celebrating our wins, learning from our mistakes, and always looking for new gaps to step into
- Smart: At iwoca being smart isn't about what you know, it's about how you think. Smart thinking means looking at each problem by asking ‘why’ first, then figuring out ‘how’
- Humble: We know all ideas are flawed, all code has bugs, and everyone makes mistakes - it’s how we learn. For us, being humble means you question yourself first, rather than your team
- Growth Mindset: We think there's always a better way to solve a problem. So we never let ourselves get comfortable with being good enough
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Christoph Rieche
(Co-Founder & CEO)Previously spent 7 years at Goldman Sachs as a Vice President before co-founding iwoca in 2011.
Joost Versteeg
(CMO)Joost initially joined iwoca in 2017 as an Intern. Since then, they have held a number of roles, from Growth Analyst to Head of Commercial Strategy and became CMO in 2024.
People progressing
Serita joined as a Customer Onboarder, before moving into the Broker Team. Most recently they have been promoted to Partnership Manager.
Leo joined in 2018 as a Client Onboarder. Since then, they have worked in a number of roles and now serve as the Product Manager.
Jenny originally joined the Client Onboarding team and now leads the Customer Success department for the German business.
Diversity, Equity & Inclusion at iwoca
- We work hard to make iwoca a place where everyone feels welcome, where you can confidently be yourself. We understand that diversity isn't an optional add-on, it's the core ingredient of what makes us great.
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