Head of Marketing, LandTech
+ Company Equity Scheme
More information about location
Property development software for sourcing and assessing land
Posted today
Property development software for sourcing and assessing land
101-200 employees
Posted today
+ Company Equity Scheme
More information about location
101-200 employees
Company mission
To create an open land market in order to unlock its potential for everyone, by driving tech-enabled change for developers to shape the communities of the future.
Role
Who you are
- This is a role for a strategic marketing leader who pairs vision with decisive execution, uses data to drive decisions, and is comfortable engaging on commercial challenges that sit beyond marketing's direct ownership
- Significant experience in a senior marketing leadership role, ideally within B2B SaaS or a data-led business, with a track record of building integrated marketing strategy that connects brand, demand generation, and lifecycle engagement
- Deep understanding of modern marketing technology stacks - CRM, automation, analytics, and campaign management tools (e.g. HubSpot, Salesforce, Google Ads, social platforms) - with strong analytical capability to interpret customer insight, campaign data, and market trends
- Demonstrable experience interrogating pipeline and CRM data to surface conversion and attribution gaps, and translating this into action alongside a Revenue or Sales function
- Expert in managing and optimising digital channels - SEO/SEM, email, social, content, and paid media - whether executed in-house or through agency partners
- Experienced briefing, managing, and holding to account external agencies and freelancers across multiple specialisms, with clear SLAs and strong integration into in-house priorities
- Skilled in planning and tracking marketing budgets to ensure efficient allocation, cost-effectiveness, and clear return on investment
- Skilled in product marketing methodology - customer and market research, ICP definition, positioning, messaging frameworks, and GTM planning - with the ability to work closely with Product to sequence and land launches
- Actively uses and champions AI tools - including generative AI, AI-assisted research, and marketing automation - and embeds AI literacy across a team as a core competency
- Proven people leadership: recruiting, developing, and inspiring a high-performing team in a hybrid in-house/agency model, with the trust-building skills to embed marketing as central to company-wide success
What the job involves
- The Head of Marketing sits within the Commercial function, reporting to the VP of Commercial, and leads the strategy and execution of LandTech's brand and demand generation across the UK and US markets
- This role translates company objectives into an integrated marketing strategy spanning digital, content, events, and communications - building a strong, differentiated brand while driving measurable pipeline and revenue impact
- Working in a hybrid in-house and agency model, the Head of Marketing recruits and develops a high-performing team, manages external partners with rigour, and partners closely with Sales, Product, and Customer Growth on go-to-market planning and pipeline health
- Integrated marketing strategy: Lead the development and execution of a fully integrated marketing strategy that drives awareness, demand, and brand growth across all LandTech solutions, aligned to company objectives and the Land Intelligence vision
- Brand and channel ownership: Shape cohesive marketing initiatives across digital, content, events, and communications, ensuring consistent messaging and positioning across all audiences, and own the digital marketing strategy (SEO/SEM, social, email, paid media) to maximise visibility, engagement, and lead generation
- Data-driven decision making: Use customer insight, market intelligence, and data-driven analysis to inform strategy, identify opportunities, and continuously improve marketing effectiveness and ROI
- Go-to-market leadership: Lead go-to-market execution in partnership with Product, Sales, and Customer Growth - translating scoped product releases into clear positioning, phased launch plans, and audience-appropriate messaging, without overpromising unbuilt functionality
- Pipeline diagnostics: Partner with the Revenue team to interrogate full-funnel conversion data, surfacing where drop-off occurs - including where the root cause sits outside marketing's direct control - and translating that insight into clear, actionable recommendations for the Revenue team to act on
- Lead quality & SDR alignment: Own MQL definition and lead-scoring criteria in partnership with the SDR function, using SDR disposition and conversion data to continuously refine targeting, messaging, and lead quality
- Lifecycle & expansion marketing: Partner with Customer Growth to develop marketing programmes that support retention, cross-sell, and expansion - including GMV and LandInsight bundle campaigns - extending marketing's remit beyond top-of-funnel acquisition
- AI-enabled ways of working: Embed AI tools and automation into the team's day-to-day practitioner workflows - not just evaluating tools strategically - driving adoption and measurable efficiency gains, and building a culture of experimentation
- Team leadership: Build, lead, and develop a high-performing marketing team in a hybrid in-house and agency model, recruiting exceptional talent, coaching and mentoring team members, and fostering a culture of creativity, accountability, and continuous learning
- Agency and partner management: Manage external agency and freelancer relationships, setting clear briefs, holding partners to account on performance, and ensuring seamless integration with in-house priorities
- UK & US market leadership: Lead marketing strategy and execution across the UK and US, including national housebuilder targets in the US - working with commercial stakeholders each quarter, alongside the budget and forecast cycle, to plan and prioritise resourcing and investment across the two markets based on business need, not by default
- Budget & forecast alignment: Build and manage the marketing budget and pipeline targets in direct alignment with the company's annual and quarterly revenue forecast, ensuring marketing-sourced pipeline, spend plans, and departmental OKRs are traceable to the commercial forecast and re-forecast as it changes
- Values leadership: Champion LandTech's values of Accountability, Cohesion, and Courage, fostering a culture of ownership and collaboration within the marketing team
- Headline metrics
- Marketing-sourced pipeline: Proportion of total pipeline generated by marketing
- Marketing ROI: Revenue generated per £ of marketing spend, benchmarked against blended CAC
- Lead conversion rate: Conversion of marketing-qualified leads (MQLs) to sales-qualified leads (SQLs) and closed deals
- Retention & expansion contribution: Marketing-sourced influence on renewal and expansion pipeline, including GMV and cross-sell campaigns
- Forecast accuracy & budget alignment: Marketing-sourced pipeline and spend tracked against the company's revenue forecast and budget, with variance identified and flagged early
- Supporting metrics
- Brand awareness: Growth in aided and unaided brand awareness within target audiences
- Cost per lead (CPL): Average cost to generate a qualified lead
- Digital engagement: Performance across website traffic, content engagement, and social reach
- Event and campaign performance: Engagement rates, attendance, and pipeline contribution from marketing campaigns and events
Salary benchmarks
Our take
LanTech is a UK proptech providing data-driven tools to support property professionals in identifying, analysing, and progressing development opportunities. Its core product, LandInsight, uses large datasets to help developers discover and assess potential sites more efficiently, while LandEnhance gives planners streamlined access to planning and policy information in one place.
The property sector has traditionally been slow to modernise, but increasing pressure to deliver new house has pushed demand for faster, more informed decision-making. And LandTech sits in this shift by helping reduce friction in the early stages of development, allowing users to move from site discovery through to planning insight and funding considerations more efficiently.
The platform is now used by a large network of property professionals, including major UK housebuilders and thousands of industry users. Backed by significant investment in recent years, LandTech has expanded its product ecosystem beyond pure site-finding tools, increasingly integrating planning, data, and funding insights to support a more joined-up development workflow from start to finish.
Steph
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"When I joined Landtech, I still had a few skills that needed to be developed and with the help of managers, I was able to identify learning paths..."
Funding (last 2 of 4 rounds)
Feb 2023
$12.8m
LATE VC
Oct 2021
$56.5m
SERIES A
Total funding: $69.9m
Company benefits
- Flexible and Remote Working
- 25 Days Paid Holiday (+ Bank Holidays)
- Flexible Bank Holidays
- Working From Home Fund
- Day Off On Your Birthday
- 2 Days Annual Holiday For Company Trips
- Referral Bonus
- Reward and Recognition Programme
- Group Life Assurance 4x Your Salary
- Company Pension
- Finish Early On Fridays In August
- Enhanced Parental Leave
- Private Health, Dental and Optical Care
- Cycle-to-Work Scheme
- £500 Growth Fund
- Increased Pension contributions after 2 years service
- Anniversary Milestone Gifts
- Share Options Scheme
- Volunteer Charity Day
- Unlimited Unpaid Holiday
- Christmas Gift Day Off
- Enhanced Sick Leave
- Sabbatical Leave
- Fertility and Family Forming Leave
- Opportunity to Buy Annual Leave
Company HQ
Westminster, London, UK
Leadership
Darren Keith
(VP of Commercial)Darren joined LandTech in 2018 as a Customer Operations Manager. Since then, they have held a number of roles and moved into the role of VP of Commercial in 2024. Previously, they were a Contact Centre Manager at L&Q, a Customer Service Operations Manager at ActivInstinct, and the Head of Outbound UK Sales at XLN.
Grace Manning-Marsh
(Chief of Staff)Grace joined LandTech in 2017 as a Product Manager, they then moved into the role of Head of LandEnhance in 2018 and Chief of Staff in 2022. Previously, they were a Senior/Principal Consultant at Temple Group.
Jess Weaver
(VP of People)Jess joined LandTech in 2021 as a Senior People Manager, they then moved into the role of Director of People in 2023 and VP of People in 2025. Previously, they spent 11 years at Cognito iQ in various roles, including Head of HR.
Michael Edwards
(VP of Operations)Michael joined LandTech in 2018 as a Business Analyst. Since then, they have held a number of roles and moved into the role of VP of Operations in 2026. Previously, they spent over 6 years at Credit Suisse as an Equity Syndicate Analyst/Associate.
Diversity, Equity & Inclusion at LandTech
- Shaped by our Values of 'We Build with Accountability, Cohesion and Courage’, we expect all members to uphold integrity-centric, result-focused, and harmonious conduct in how they think, operate and behave. This is irrespective of their walk of life or personal characteristics or preferences. We take a firm stance that all decisions relating to employment decisions, performance and recognition are not qualified or impacted by any demographic agendas, and unequivocally on the meritocracy of cognitive competency and character of the individual.
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