Lifecycle Marketing Manager, Dashlane
$128-148k
More information about location
3 days a week in office
Password manager & credential security platform
Be an early applicant
Password manager & credential security platform
201-500 employees
Be an early applicant
$128-148k
More information about location
3 days a week in office
201-500 employees
Company mission
To make security simple for millions of organisations and their people.
Role
Who you are
- 4–6 years of experience in lifecycle, growth, or demand generation marketing within B2B SaaS or tech
- Proven success building and executing multi-touch campaigns that drive measurable pipeline and revenue impact
- Hands-on experience with major marketing automation or CRM platforms (Marketo, Braze, HubSpot, Salesforce, Adobe, etc.), including segmentation and nurture program development
- Strong grasp of marketing data, tagging frameworks, and funnel performance
- A collaborative operator who thrives in cross-functional environments and takes ownership from strategy through execution
What the job involves
- Dashlane is seeking a strategic and technically savvy Manager of Lifecycle Marketing to drive high-impact demand generation and lifecycle campaigns that accelerate pipeline, revenue, and customer growth, while helping evolve our growth engine for the next era of AI-enabled marketing
- This role sits at the intersection of campaign strategy, execution, and performance optimization. With a strong focus on B2B acquisition, you’ll also design programs that guide users through the lifecycle journey from first touch through expansion and retention
- Reporting to the Senior Manager of Lifecycle Marketing, you will own the strategy and execution of multi-channel lifecycle programs that drive measurable business impact
- You’ll combine campaign expertise with technical fluency, leveraging AI, automation, and data-driven experimentation to continuously improve performance
- This is a Manager-level individual contributor role on the Growth Marketing team
- Develop integrated lifecycle strategies that drive B2B pipeline growth, customer engagement, expansion, and retention. Own campaign roadmaps aligned to quarterly revenue and pipeline goals
- Own end-to-end campaign execution across CRM channels (email, chatbot, in-app, etc…). Develop AI-enhanced messaging, build programs within our CRM platforms, oversee QA and launch, and drive ongoing optimization
- Own campaign tagging, measurement, and cross-system reporting to ensure clear attribution and visibility into pipeline contribution, conversion performance, and revenue impact
- Leverage AI across campaign strategy and execution, optimizing prompt frameworks, building rulesets that guide automated responses, and helping evaluate and implement new AI-powered tools. Continuously experiment with emerging capabilities to improve personalization, scalability, and overall campaign effectiveness
- Partner closely with Revenue Operations, Demand Generation, Analytics, Product Marketing, Creative, Sales, and Legal to align strategy, execution, and performance goals. Influence stakeholders through data-driven insights, clarity, and strong communication
Our take
The logins to our online accounts are constantly at risk of being hacked. For both individuals and businesses, cyberattacks are an invasion of privacy that can have both financial implications and cause damage to reputations. Creating more unique and secure passwords can then become harder to remember and more complicated to enter.
Dashlane is a web and mobile app that simplifies password management for people and businesses. It makes the internet easier by auto filling passwords, payments, and personal information. With 15+ million users from over 25,000 businesses across 200 countries currently using its software, the company continuously scans over 20 billion hack/breach records each day.
The company faces stiff competition from the likes of LastPass, 1Password, and Bitwarden. To stay price competitive in the market, Dashlane launched a reduced plan with the essential features and in 2023, launched the Dashlane Confidential SSO (Single Sign-On), further differentiating itself from its competitors. They also have innovative tools and a user-friendly interface which will help it stand out from the crowd.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
May 2019
$110m
SERIES D
May 2016
$26.6m
SERIES C
Total funding: $166.6m
Company HQ
Midtown Manhattan, New York, NY
Leadership
John Bennett
(CEO)Prior to joining Dashlane in 2023, Jon was the CEO of Cordance. He also served as the SVP & General Manager of Identity and Access Management Business at LogMeln and as a Senior Product Line Director at Citrix Systems.
Frédéric R.
(CTO)Frédéric has been at Dashlane since 2015, joining as CTO. He also held the role of PResident Dashlane SAS (France) from 2017-2021. Prior to Dashlane, he was the Head of Software Development at Betclic Everest Group.
Dhiraj Kumar
(CMO)Dhiraj joined Dashlane in 2021 as CMO. Prior to this, he was VP of Growth Marketing at BlueVine and a Senior Director of Marketing at PayPal.
David L.
(CFO)David joined Dashlane in 2016 as CFO. Previously he was CFO & SVP of Business Operations at MakeSpace, CFO at Fab, and CFO & EVP of Business Operations at KickApps.
Christophe Frenet
(CPO)Christophe joined Dashlane in 2025 at CPO. Prior to this, he was CPO at Botify, VP of eCommerce at Future, and VP of Performance Marketing & Community/Product Management & Performance Marketing at Purch.
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