Product Marketing Director, WalkMe
SAP GTM
$180-240k
Digital adoption platform
Posted today
Digital adoption platform
1001+ employees
Posted today
$180-240k
1001+ employees
Company mission
To make digital adoption for employees and customers simple, while increasing enterprise productivity.
Role
Who you are
- 8+ years of product marketing experience in B2B tech — SAP product or solution marketing experience is a plus
- Previous experience with ERP products and products sold to HR, or IT departments is preferred
- Experience marketing to a global market
- Intellectual curiosity with an innate desire to bring new category-defining products to market
- Broad analytical skills to source relevant information that informs and validates product messaging and value propositions
- Proven storyteller with the ability to enable others to deliver memorable product narratives
- Strong presentation and communications skills
- Independent self-starter with ability to collaborate effectively across teams
- Growth mindset with a strong bias to action
What the job involves
- As the Director, Product Marketing, you will work on integrating WalkMe products and their value proposition into the SAP portfolio and key go-to-market (GTM) motions
- You will collaborate closely with global and regional SAP GTM leads and demand managers to develop effective messaging and joint field and market activations for WalkMe’s offerings that generate pipeline at scale
- You will also partner with WalkMe’s product, sales enablement, demand generation, and field marketing teams to drive alignment and effective GTM execution
- Translate WalkMe product offerings and use cases into user benefits and value that resonate with customers and prospects
- Develop clear and compelling messaging and value propositions that integrate WalkMe into global and regional demand programs across the SAP portfolio
- Perform Sales training to ensure field readiness and effectiveness in positioning WalkMe’s offerings within the context of key SAP sales plays and demand programs
- Create high-impact content for customer-facing interactions, including presentations, solution overviews, videos, etc
- Gather information from sellers, field marketers, demand managers, and marketing teams to drive continuous improvement of messaging and field engagement
Our take
WalkMe is a code-free digital adoption platform allowing CIOs and executive management visibility into their company’s tech stack. The aim of its software is to help organizations both measure and maximize the impact of their digital transformation.
With more companies than ever undergoing this process, a product that provides some transparency regarding the efficacy of their digital transformation efforts is a smart market proposition. The market opportunity is significant, and global too, and with more of its 2,000+ corporate customers signing up for large contracts WalkMe is cashing in on its strong position.
Following a successful IPO in mid-2021, WalkMe has continued on a strong and steady track, with 35 million users in 42+ countries. An acquisition by German software giant SAP for an estimated $1.5 billion occurred in 2024 and will see WalkMe's workflow execution software improve the buyer's user adoption and engagement.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Dec 2019
$90m
SERIES G
Nov 2018
$10m
SERIES F
Total funding: $307.5m
Company benefits
- Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families, 401(k) with company matching program, Parental Leave programs, and a vacation policy to encourage a healthy work-life balance
- WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement
- WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row
- WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!
Company values
- Empowering Progress - We believe in the potential of technology to continue changing how humans interact with the world and actively create and champion opportunities for people to fuel that progress
- Customer Centricity - We work with a hands-on commitment to deliver strategic value to our external and internal customers through an internal coordinated effort that prioritizes the success of our customer
- Leading from Eye Level - We celebrate each other's wins and believe in the power of ideas and innovation, not the power of rank. Everyone at WalkMe rolls up their sleeves and works together to turn problems into opportunities
- Can-Do Attitude - We are excited about our global, category defining company. We take proactive action within and outside of our roles through thoughtful collaboration across departments. We believe in our individual abilities to make an impact
- Communicate with Empathy and Intent - Whether we’re working with each other or clients, we aim to actively listen, receive feedback with an open mind, and respond with humility, interest, and empathy. When providing feedback to others, we approach them with an intent to educate, inform and persuade through reason
Company HQ
South Beach, San Francisco, CA
Articles
Leadership
Dan Adika
(CEO)Dan worked in the Israel Defense Forces for over 5 years before spending a year as a HP Software Engineer and co-founding WalkMe in April 2011.
Rafael Sweary
(President)Having started their career as CEO of Jetro Platforms, Rafael spent 2 years as an Ocean Assets Entrepreneur in Residence, before 2 years at Koala. They then co-founded WalkMe in 2011.
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