Director of Product Marketing, strongDM
$180-220k
+ Bonus & Equity
Managing auditable database access
Job no longer available
Managing auditable database access
101-200 employees
Job no longer available
$180-220k
+ Bonus & Equity
101-200 employees
Company mission
To simplify infrastructure access by helping companies manage and audit access to their databases, servers, clusters, and web applications.
Role
Who you are
- 10+ years of experience in product marketing, with a significant portion in the enterprise cloud cybersecurity space
- Proven track record of developing and executing successful product marketing strategies in a fast-paced technology environment
- Strong understanding of the cybersecurity industry, with specific knowledge in cloud, access management, and infrastructure security
- Exceptional written and verbal communication skills, with the ability to create compelling and technical content
- Demonstrated ability to work cross-functionally and lead through influence
- Bachelor’s degree preferred
What the job involves
- As the Director of Product Marketing, you will play a pivotal role in shaping and driving the marketing strategy for StrongDM's suite of products
- This role demands a strategic thinker with a deep understanding of the cybersecurity landscape, particularly in access management
- You will work closely with the product and engineering teams, marketing and sales, and other cross-functional teams to articulate our solutions' technical benefits and business value to the market
- Strategic Marketing Leadership: Develop and execute a comprehensive product marketing strategy that clearly communicates StrongDM's value proposition to the enterprise cybersecurity market
- Market Intelligence: Conduct market research to understand industry trends, competitive landscape, and customer needs. Use insights to inform product development and marketing strategies and create competitive battle cards
- Content Development: Lead the creation of high-impact content that resonates with target audiences, including technical papers, case studies, blog posts, and sales enablement materials
- Product Messaging and Positioning: Craft compelling messaging and positioning that highlights the unique benefits of StrongDM's solutions, differentiating us in the competitive landscape
- Go-to-Market Strategy: Design and implement effective go-to-market plans for product launches and ongoing promotions in collaboration with sales, marketing, and product teams
- Demand Generation Support: Work closely with the marketing team to develop campaigns that drive demand, generate leads, and build brand awareness
- Sales Enablement: Equip sales teams with the tools, resources, and training they need to successfully sell StrongDM's products, including competitive insights, key selling points, and objection handling
- Customer Advocacy: Foster strong relationships with customers to develop case studies and testimonials that showcase the success and impact of StrongDM's solutions
- Event and Webinar Management: Lead the planning and execution of product-related events and webinars to engage prospects, customers, and partners
- You will have a significant impact on market awareness and perception of StrongDM as a leader in the access management space
- You will measurably increase inbound demand generation, lead conversion rates, and sales pipeline growth attributable to product marketing initiatives
- You will have positive feedback from sales teams on the effectiveness of sales enablement tools and resources
Our take
With cyber threats increasingly prevalent, securing access permissions within data infrastructures is essential to enterprise survival. However, managing this task can be expensive and complicated, leading some small businesses to combine various budget data services which results in insecure and convoluted infrastructures.
strongDM provides a tool to manage permissions and access within data infrastructures by ensuring information is siloed, preventing one person from accessing all parts of the infrastructure. In addition to these modular security features, the company also makes it easier for technical staff to access the information they need through one-click identity checks.
With plenty of data infrastructure tools available, strongDM has smartly integrated access prevention and access support into one place, standing out to businesses seeking a catch-all solution. It has raised considerable funding to support global expansion, and in 2026, it was announced that Delinea would acquire the company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-28% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2024
$34m
SERIES C
Sep 2021
$54m
SERIES B
Total funding: $110.1m
Company benefits
- 401k
- 3 months parental leave
- Equity
- HSA, FSA, short/long-term disability
- 3 weeks PTO + standard holidays
- Work from home opportunities
- Health insurance
Company HQ
Downtown, Burlingame, CA
Leadership
Justin McCarthy
(CTO & Co-founder)Worked as a Software Engineer before joining CafePress.com as Engineering Manager. Was VP of Engineering at Rafter and CTO at Preact.
Tim Prendergast
(CEO)Angel Investor and Advisor for GamerGraph. Was Chief Cloud Officer at Palo Alto Networks, and Founder and CEO at Evident.io.
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