Product Marketing Manager, Rentman

• 3+ years product marketing experience owning positioning, messaging, and go-to-market for product or feature launches (B2B SaaS preferred)
• You can point to specific launches they led and the adoption or revenue result
• Strong written communication: clear, jargon-free messaging for varied audiences
• Comfortable using product usage data (e.g. Mixpanel) to define and track whether a launch worked
• Worked cross-functionally with Product, Sales, and Customer Success

Desirable

• As a Product Marketing Manager, you drive revenue by leading the go-to-market of Rentman's new features, products and add-ons. You position each one so new customers buy in and existing customers add it to what they already use
• Without this role, no one leads the cross-functional push that grows revenue from both new and existing customers
• Develop and refine Rentman’s messaging and positioning to clearly communicate the value of our products to key customer segments
• Build a strong understanding of customer needs, pain points, and decision-making processes across our key markets and industries and educate other departments on the findings
• Identify the user value of new features, craft impactful messaging, and execute feature and product launches to drive awareness and adoption
• Lead product marketing content development, creating compelling and persuasive content to support product positioning, feature launches, and customer engagement
• Support our go-to-market (GTM) product initiatives, collaborating with cross-functional teams to ensure effective product positioning and rollout strategies
• Keep all product documentation—internal and external—up to date, ensuring clear value propositions that align with brand standards

• Here’s a breakdown of our recruitment process:
• Call with recruiter about the role (30 mins)
• Past experience & culture interview (60 mins)
• Take-home assignment (max 120 mins)
• Skill interview with assignment presentation (60 mins)
• Final skills interview at our office with your future manager (45 mins)