Assistant Manager of Marketing Analytics, Lloyds
Media & Campaign Insights
£38.3-42.5k
+Annual bonus award, subject to Group performance & Share schemes including free shares
2 days a week in office
Retail and commercial bank
Job no longer available
Retail and commercial bank
1001+ employees
Job no longer available
£38.3-42.5k
+Annual bonus award, subject to Group performance & Share schemes including free shares
2 days a week in office
1001+ employees
Company mission
To support families and businesses, helping them to take the next step, whatever that may be.
Role
Who you are
- Experience of working in a data-centric B2C media optimisation, planning or auditing environment across offline and online channels (client, consultancy or agency-based)
- Proven experience with Marketing Mix Modelling (MMM)/ Econometrics / Bayesian Modelling / regression analysis
- You'll be able to give examples of how you have used, and potentially developed, models to track performance, forecast outcomes, set budgets and develop actionable insights that can be used to make recommendations for stakeholders
- High data literacy, with experience in Excel, R, SQL and Python and aligning disparate data sources
- The ability to create clear, concise and audience-centric ‘stories’ in PowerPoint and Word, based on accurate credible insights and attention to detail, quickly
Desirable
- A knowledge of consumer research methodologies (such as Ipsos, Kantar, YouGov etc) in addition to a robust understanding of media research methodologies
- Experience in audience segmentation and profiling and the implications for media strategy
- Experience using Nielsen AdIntel reporting or similar market data sources
- Familiarity with Test & Learn methodologies and how results are incorporated into analytics and modelling
What the job involves
- This is an excellent opportunity to join as an Assistant Media Insights Manager, partnering with LBG business units and marketing functions to achieve LBG’s commercial objectives through effective and market-leading campaigns
- You'll work within the Media and Campaign Insights performance reporting function of Marketing Sciences, in conjunction with the Media Performance Manager to:
- Create media and marketing effectiveness reports
- Use and help develop the sophisticated econometric (MMM) and analytical tools we need to optimise our marketing performance and deliver our commercial objectives through optimised, customer-centric campaigns
- Find actionable recommendations to optimize our multimillion-pound marketing budgets
- Support our colleagues with media market updates and competitor activity insights
- Be a business partner to LBG research teams, ATL and BTL communications functions and media agency teams
- Alongside supporting the media decision-making process within LBG, part of role requires keeping abreast of marketing, technology and modelling developments to be shared with Marketing Sciences and associated functions
- Utilising multiple internal and external data sources to derive the learnings we need to support the Marketing Communications and Planning teams to deliver effective and efficient campaign media plans, and therefore BMX and LBG commercial objectives
- Making data-led, action-orientated and credible media and budget deployment recommendations, to maintain our market-leading media strategy
- Ensuring collaboration with stakeholders: campaign teams, analytics/econometrics and data teams, marketing research and our media agency partner
- Supporting colleagues in developing and embedding strategic approaches to present and future media planning, to ensure LBG is prepared to take appropriate advantage of the evolving media landscape
- This includes supporting media channel test-and-learn activities designed to develop our knowledge database of effective and efficient media choices for any scenario
Application process
- End Date: Tuesday 18 June 2024
Salary benchmarks
Our take
Lloyds Bank, part of Lloyds Banking Group, began operations back in 1765 and is nowadays one of the UK’s leading retail and commercial banks. As with many leading banks, the company has dealt with its share of controversy, but it has nonetheless stood the test of time and worked to build back its public reputation in the wake of these setbacks.
As part of its ongoing digital transformation, the company is seeking to put the cloud at the front of its services and systems, and has cited intentions to invest heavily in overhauling its technology infrastructure. All this seeks to serve the modern banking customer, and to compete with the fast-increasing number of alternative banking options appearing on the market.
On top of this, Lloyds Bank has shown great interest in facilitating innovation in the industry, joining as a partner on "FinTech Action Labs" to bring its industry expertise to early-stage FinTechs. The company continues to enhance its online and mobile services (it is the UK's biggest mobile bank), as well as expanding its partnerships with digital banking companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- Flex cash: This is 4% of your basic salary and can be used to spend on the benefits of your choice, or you can choose to take it as a cash top up in your monthly salary.
- A generous holiday allowance: You’ll be eligible for a minimum of 22 days holiday (excluding bank holidays), rising to 30 days based on length of service and grade.
- A flexible way of working: Whether you want flexibility over your location or when you log on, together we can create an approach that works for you and for the business.
- Family leave: Up to 63 weeks of maternity or adoption leave. Statutory maternity or adoption pay is available for 39 weeks, and 20 weeks will be enhanced to the equivalent of full pay. Partners can have six weeks of fully paid paternity leave.
- Health insurance: Our company funded Private Medical Benefit provides all colleagues with access to good quality medical care, including accommodation, nursing care and specialist advice.
- Colleague Offers: Get discounts on everything from electrical items to cinema tickets and weekly food shopping. You can share this benefit with up to ten family members or friends.
- Financial products: Take advantage of our great financial products, some at a discounted rate, including current accounts, home and car insurance and loans.
- Share plans: Participate in Sharematch and receive matching shares of up to £45 a month from the company, and you can choose to participate in Sharesave, our combined savings and share option plan.
- Pension: We offer a generous pension plan, with all joiners being automatically enrolled in our 'Your Tomorrow' scheme. You can decide how much you save and get a say in where your contributions are invested.
Company HQ
City of London, London, UK
Leadership
Charlie Nunn
(Group Chief Executive)Spent nine years at HSBC, including as Group Head of Wealth Management and Digital, and as CEO of Wealth and Personal Banking.
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