Senior Marketing Manager, Calm

• 8+ years of email/automation/lifecycle marketing experience
• Experience in creating user acquisition and/or engagement communication journeys via multiple channels (email vs. notifications vs. sms)
• Experience in HTML
• Experience working with data scientists and engineers to figure out API and data requirements
• Entrepreneurial spirit: willingness to roll up your sleeves and drive new initiatives forward
• Excellent communication, partnership, and project management skills
• Comfortable working on multiple projects at the same time, with attention to detail
• Experience operating in ESP (e.g. Iterable, Salesforce)

Desirable

• Hands-on in developing, executing, and managing lifecycle strategy and operations in close participation with cross-functional stakeholders
• Take ownership of lifecycle communication journey, from user acquisition, onboarding, in-product triggered, re-engagement, to winback. You will design the journey, as well as building out creatives, HTMLs, and test plans
• Drive continuous improvement of lifecycle marketing by testing and optimizing creative, journey flows, logic, messaging, and more
• Responsible for driving, optimizing, and reporting on communication journey KPIs, give insights and recommendations: deliverability, opt-out, open, click-through, and conversion rates
• Participate with cross-functional teams (e.g., product, data science, engineering, creatives) to establish user journeys based on various segmentation
• Assist various products and different types of email campaigns (e.g., lifecycle vs. acquisition vs. engagement) targeted to various audiences (enterprise users, app users) and segments