Head of Creative & Brand, Ethos Life
$170-230k
Life insurance provider
Job no longer available
Life insurance provider
501-1000 employees
Job no longer available
$170-230k
501-1000 employees
Company mission
To protect the next million families.
Role
Who you are
- You bring over 10 years of experience across brand, creative, integrated marketing, and product marketing
- You possess at least 5 years of experience managing high-performing brand and creative teams within a fast-paced, consumer-facing technology company
- You have successfully established and managed creative production teams, systems, and processes that consistently produce a high volume of social and digital creative each week
- You have orchestrated the creation of multiple highly successful direct-response TV and radio commercials
- You stay informed about the best practices and latest trends on all major digital ad platforms
- You have a robust understanding of consumer go-to-market strategies and have successfully scaled multiple new products through paid marketing
- You excel in data-driven decision-making and are adept at explaining the effectiveness and incrementally of your brand investments and creative experiments
What the job involves
- As the Head of Creative and Brand at Ethos Life, you will lead the charge in developing cutting-edge creatives that inspire action and drive significant results and masterfully up level our brand
- Reporting to the Senior Vice President of Consumer Business, you will command a world-class team that is at the forefront of transforming the insurance industry and redefining standards in creative marketing
- You will build a high-velocity creative machine that propels our performance across diverse digital and traditional channels
- Spearhead the development of high-impact, conversion-oriented creatives across marketing channels including paid social, TV, radio, lifecycle, and search
- Elevate the brand’s voice to resonate more profoundly with our audience, and connect on an emotional level
- Lead and mentor a high-performing team of creative and product marketing professionals, fostering an environment of creativity, innovation, and continuous improvement
- Drive creative excellence by delivering constructive feedback, introducing transformative ideas, and meticulously executing the most promising concepts to ensure outstanding results
- Manage the creative budget, oversee external agencies in developing creative assets, and ensure that internal and external resources are utilized effectively to maximize results
- Define and implement robust measures to assess the effectiveness of creatives, inspiring continuous improvement and celebrating successes that drive our mission forward
- Lead the development of clear value propositions and messaging for multiple new products, informed by a deep understanding of consumer needs and market opportunities
- Partner effectively with B2B marketing, product design, sales, and customer experience teams to ensure consistent brand identity across channels
Our take
Ethos was founded to increase the transparency of life insurance, making it accessible and affordable to all. The company wants to add openness to the process; losing a loved one is hard enough before one even considers financial implications, particularly with the loss of a primary earner.
Ethos uses predictive technology to rapidly quote life insurance rates and verify an applicant’s medical information. This expedited process allows most users to secure life cover on the same day they apply, a process which normally takes a number of weeks. The company works with some of the biggest providers in the industry, including Legal & General America, AAA Life and Ameritas Life Insurance Corp.
Ethos has been one of the more heavily publicized of the recent wave of insurtech companies, with investors such as Google as well as celebrities Will Smith and Jay Z, taking its valuation to over $2B and putting it in a great spot for future growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
72% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2021
$100m
SERIES D
May 2021
$200m
SERIES D
Total funding: $406.5m
Company benefits
- Comprehensive benefits packages: Awesome medical dental, vision and as applicable insurance coverage and retirement plans (in the US we offer a 401(k) plan).
- Company Equity: We want you to feel and act like an owner.
- Rest, relax & recharge: We encourage our employees to take time off, in addition to our fully paid global company holiday schedule. When you need time away from work, we have paid and flex time options based on your role and location, and additional paid leave programs.
- Generous leave programs: As well as offering a wide array of leave programs, new parents can take leave with 100% wage replacement. Our healthcare plans offer coverage on family planning and fertility.
Company HQ
Berkley Square - Headway, Austin, TX
Leadership
Peter Colis
(Co-Founder & CEO)After an MBA at Stanford, Peter co-founded Ovid Corp in 2014, where he worked as CEO for 4 years before co-founding Ethos in 2016. He has worked as CEO since, alongside serving as a Sequoia Capital Scout.
Lingke Wang
(Co-Founder)After working as an Investment Banker at Morgan Stanley Lingke gained an MBA from Stanford. He then co-founded Ovid Corp. an insurance company before Ethos.
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