Lifecycle Manager, The Zebra

• At least 5 years of experience in email marketing, CRM or lifecycle marketing for enterprise organizations
• Extensive knowledge of email best practices, deliverability improvement/maintenance, reputation management, CAN-SPAM compliance and industry standard KPIs
• Experience with SMS, direct mail, and other lifecycle channels
• Ability to work with platforms including Iterable (preferred), Braze, Confluence/Jira, Adobe Experience Cloud, etc
• Familiarity with email HTML and CSS (you won’t be building from scratch, but you should be able to update code without a WYSIWYG)
• Familiarity with personalization through handlebar or liquid logic, email templating, and dynamic content insertion
• Familiarity with SQL and reverse ETL technology such as Hightouch, Census, Rudderstack

Desirable

• Collaborate closely with cross-functional teams to optimize our automation efforts, increase engagement, and ultimately drive revenue growth
• Scale our lifecycle program by delivering high-value and relevant content to the right person at the right time using their preferred messaging channel
• Build segments and sophisticated automations that allow several campaigns to work with each other across multiple touch points
• Lead and manage our agency team that helps support our HTML template builds and operations
• Code logic in email templates to personalize content for 1:1 experience using scripting language such as Liquid, Handlebars, AMPScript, etc
• Establish processes and methodologies for campaign automation, including data management, list hygiene, campaign creation, testing, and reporting
• Collaborate with Analytics and Growth teams to sync data between systems in an effort to personalize our campaigns using real time data updates, event triggers, and customer profile updates
• Work closely with Analytics to measure, monitor and report on channel and initiative performance