Marketing Manager, Stocktwits
$125-175k
Salary applicable to applicants in New York City
Social network for investors & traders
Job no longer available
Social network for investors & traders
21-100 employees
Job no longer available
$125-175k
Salary applicable to applicants in New York City
21-100 employees
Company mission
To provide the platform to host the global conversation for investors and traders of all types of assets, styles and experience levels to connect, learn, profit and have fun.
Role
Who you are
- 5+ years of proven experience in marketing roles with an emphasis on product and lifecycle marketing
- Demonstrated experience scaling a consumer product in the Fintech or Financial Services industry
- Creative mindset with a focus on innovation and a bias toward action
- Demonstrated experience in crafting persuasive copy for various marketing channels and target audiences
- Strong analytical skills and ability to interpret data to measure campaign performance and optimize marketing strategies
- Strong organizational and project management skills with a demonstrated ability to balance numerous projects while meeting tight deadlines
- Strong attention to detail
- Effective interpersonal skills, particularly in building relationships and working collaboratively both internally and externally
- Comfortable working in a fast-paced environment with changing priorities
- Proficient in English with strong written and verbal communication skills (grammar & syntax) and an ability to convey complex ideas in a clear and concise manner
What the job involves
- In this role, you will be responsible for creating and executing marketing strategies that effectively promote Stocktwits to engage with and grow our target audience
- You will play a critical role in driving brand awareness, customer acquisition, and retention through effective marketing campaigns and communications
- You will be expected to work East Coast hours
- Develop and implement comprehensive marketing strategies to increase brand visibility, drive user acquisition, and maximize retention
- Plan and execute email marketing campaigns, including creating compelling content, segmenting target audiences, and optimizing email performance
- Collaborate with cross-functional teams to develop and launch effective product marketing initiatives, ensuring clear messaging and positioning that highlights product features and benefits
- Drive engagement and retention through lifecycle marketing strategies, including onboarding campaigns and customer reactivation efforts
- Manage and analyze marketing performance metrics, utilizing data-driven insights to optimize campaigns and improve overall marketing effectiveness
- Create high-quality, persuasive copy for marketing materials and campaigns
- Stay up-to-date with industry trends, best practices, and emerging technologies in marketing, ensuring the implementation of innovative and effective marketing techniques
- Be a strong consumer champion, creative marketer, and problem solver
- Perform other duties as assigned
Our take
Having pioneered the use 'cashtags' for organizing stock information on Twitter, StockTwits has evolved significantly over the years, emerging as the paramount online community platform for retail investors.
The surge in meme-stock frenzy has played a pivotal role in propelling the platform's growth to encompass over 6M users. By concentrating its efforts on discussions revolving around individual securities, StockTwits believes it possesses a competitive advantage to outshine more generalized counterparts such as Discord, Reddit, and Twitter.
Beyond its current scope, StockTwits presently facilitates conversations related to cryptocurrency and has intentions to broaden its presence in the realms of NFTs, collectables, and international markets. Nevertheless, just as Twitter adopted the concept of cashtags, StockTwits remains concerned that competing platforms like Reddit might introduce features more finely attuned to the demands of the investor community.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Dec 2021
$30m
SERIES B
Sep 2019
$8m
SERIES A
Total funding: $45.4m
Company benefits
- Fully paid medical dental & vision
- 401K plan with company match
- Unlimited PTO and sick leave
- Additional memberships and perks
- Budget for home office setup and your choice of gear
Company HQ
Garment District, New York, NY
Leadership
Howard Lindzon
(Co-FOunder)Founded Wallstrip in 2006 which was acquired by CBS. Operated a limited partnership called Lindzon Capital Partners which invested in stocks and startups for over a decade. General Partner at Social Leverage which invested in Robinhood, Tweetdeck and AngelList.
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