Senior Account Executive, Hypebeast
Lifestyle, Non-Endemic
$110-120k
More information about location
Global leading platform for contemporary culture and lifestyle
Posted today
Global leading platform for contemporary culture and lifestyle
201-500 employees
Posted today
$110-120k
More information about location
201-500 employees
Company mission
To share the most authentic aspect of culture around the globe.
Role
Who you are
- 4 - 6 years of experience in media sales, brand partnerships, or agency partnerships
- Track record of hitting targets (revenue or comparable KPI goals)
- Experience selling branded content and storytelling-led solutions (not just standard media)
- Strong understanding of media/publishing industry and landscape, with an emphasis on social media
- Exceptional presentation skills with comfort leading meetings and pitching ideas
- Solid operational discipline (pipeline, forecasting, internal coordination)
- Strong understanding of how brands show up credibly in culture and social
- Well-organized and attention to detail
- Able to work independently and effectively is a must
What the job involves
- The Senior Account Executive will own a meaningful book of business, bringing stronger strategy, more independent client leadership, and sharper, insight-led proposals.
- You’ll be a key seller across partners within the Lifestyle / Non-Endemic categories which include Tech, Finance, Food & Bev, CPG, and more, with ownership over mid-to-large deals
- Drive revenue across HYPEBEAST’s media platform - digital, social, experiential, etc
- Achieve annual gross revenue across digital, social, branded content, and experiential partnerships. Must meet Quarterly revenue targets
- Develop a sales pipeline of revenue driving opportunities
- Independently manage key client and agency relationships as the day-to-day lead
- Must execute a high volume of day-to-day account activity, including weekly meetings with clients and agency partners
- Build integrated proposals across digital, social, and experiential (with strong narrative + clear deliverables)
- Define and develop new business opportunities with advertisers and agencies
- Lead internal working sessions with Creative/Editorial/Production to shape concepts, scopes, and timelines
- Support team development by sharing key marketplace learnings and best practices
- Maintain a strong knowledge of HYPEBEAST’s product offering and portfolio of services
- Maintain a finger on the pulse of cultural shifts, proactively conducting research and analysis to inform sales strategy and stay ahead of the general media landscape
Application process
- If you think you’ve got what it takes, please provide your cover letter, CV and expected salary
Our take
Founded in 2005 as a hobbyist men's fashion blog, Hypebeast has today exploded into an editorial and eCommerce empire with several major media outlets aimed at different market segments, a commerce branch with an online and high street presence, and a creative production agency for talent working in fashion and other areas. Considered to be an influential authority on street fashion and culture, it has amassed an audience of over 16 million unique viewers per month, mostly among men aged 18-35.
Hypebeast is named after the street fashion style emphasising heavy branding, which has been on something of a downturn lately. Men are beginning to turn towards more subdued and luxe basics (an example of this trend is the recent global decline in sneaker sales compared to loafers). While this may in the short term impact Hypebeast's eCommerce offerings, its editorial team is pivoting to remain ahead of trends and maintain Hypebeast's influence on fashion culture.
As a trend leader, Hypebeast is continually expanding into new markets. Having established media outlets for women's and Asian fashion, it has recently moved into sports and even coffee, having opened a café in its flagship clothing shop in Hong Kong. Most recently it launched in Latin America with a Spanish-language and regionally curated offering. In the long term, it will continue to expand its presence in this market and seek to grow globally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Company HQ
Tsuen Wan, New Territories
Leadership
Kevin Ma
(Founder & CEO)Founded Hypebeast in 2005. Prior to that studied for a Bachelor of Arts, Economics and Psychology at the University of British Columbia.
Patrick Wong
(CFO)Patrick joined Hypebeast in 2016 as a VP of Finance, he the became a Senior VPo fo Finance in 2019 and CFO in 2020. Prior to Hypebeast, he was a Finance Manager at Xplornet Communications and a Manager, Capital Market/Manager, Audit and Assurance at PwC.
Huan Nguyen
(CRO)Huan joined Hypebeast in 2014 as the Head of Brand Partnerships, USA, he then became the VP of Brand Partnerships in 2017 and CRO in 2022.
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