Lifecycle Marketing Coordinator, Huckleberry Labs

• 2+ years experience in Channel Marketing (must include email or app experience)
• Experience with a CRM / MMP platform
• Strong organizational and project management skills
• Experience collaborating with and briefing-in external support agencies
• Experience working with creative teams to create campaign assets
• Strong analytical, A/B testing, and reporting skills

Desirable

• Develop campaign briefs in line with the strategic objective and audience. Then execute marketing campaigns to drive engagement, conversion, retention, and increase overall lifetime value of our users, including the following:
• Brief in CRM Agency as needed to maintain timelines
• Partner with Creative Production to develop copy/designs
• Build and configure email templates using light skills in design/HTML
• Build multi-step communication journeys
• Build audience segments leveraging user data attributes
• Partner with cross-functional teams to ensure alignment and coordination. Manage the review and approval process with all relevant stakeholders and provide updates when campaigns are launched
• Track campaign progress and ensure timeliness and accuracy of the campaign workflow
• Identify and apply best practices to measure, analyze, test, and determine new opportunities that will improve the experience for users
• Optimize performance through A/B testing
• Creative production management