Associate Director of Media, Spindrift
$140-160k
Plus equity
4 days a week in office (Newton, MA)
Producer of unsweetened sparkling fruit beverages
Be an early applicant
Producer of unsweetened sparkling fruit beverages
201-500 employees
Be an early applicant
$140-160k
Plus equity
4 days a week in office (Newton, MA)
201-500 employees
Company mission
Spindrift's mission is to make a sparkling water drink flavoured with fruit juice that is sourced from family farms, has no added sugar, and uses simple and organic ingredients.
Role
Who you are
- The ideal candidate combines strong analytical rigor with strategic thinking and has experience managing integrated media programs across digital, social, video and audio
- They are equally comfortable being hands on keyboard and diving into performance metrics as they are developing strategy recommendations and exploring new, innovative media opportunities
- 8+ years of experience in media planning or media strategy (either client or agency side)
- Expertise across media channels including paid social, online video, programmatic, search, audio and connected TV
- Fluency in paid media analytics, with the ability to conduct hands-on, in-platform analysis and translate findings into concise, executive-level performance reporting
- Ability to (1) synthesize complex datasets into clear, concise insights and recommendations and (2) create executive-ready summaries and presentations that communicate performance, learnings, and future recommendations
- Experience managing external media agencies and holding partners accountable to reporting and optimization, as well as business outcomes
- Track record of identifying and executing successful media partnerships and sponsorship opportunities
- Excellent communication, presentation, and relationship-management skills
- Experience within consumer-packaged goods, food & beverage, retail, or consumer brands preferred
What the job involves
- We are seeking an Associate Director of Media to lead the development, execution, and optimization of our paid media strategy
- Reporting to our VP of Brand Management, this role will be responsible for managing our media agency relationship, overseeing campaign-level media planning, driving performance reporting and optimization, and cultivating strategic media partnerships that amplify our brand and business objectives
- Lead the development of campaign-specific media strategies aligned to brand and business objectives
- Partner closely with Creative, Insights, Influencer & Partnerships teams to translate business priorities into effective media plans
- Evaluate media channel investments and recommend budget allocations to drive awareness and trial of Spindrift beverages
- Ensure media plans balance short-term performance objectives with long-term brand growth
- Own performance measurement and analytics across all paid media channels (eg: social, digital, CTV, audio), including development of actionable insights and recommendations for optimizations
- Maintain reporting frameworks, dashboards, and scorecards to track campaign performance against business objectives, KPIs, and media investment goals
- Partner with media agencies, platform representatives, and internal stakeholders to ensure accurate campaign tracking, tagging, and data integrity
- Partner with analytics and insights teams to strengthen measurement frameworks and attribution approaches, including frameworks such as Marketing Mix Models, Brand Lift studies and Incrementality testing
- Serve as the primary day-to-day lead for the media agency relationship
- Establish clear goals, deliverables, timelines, and performance expectations for agency partners
- Review media plans, optimizations, reporting, and recommendations to ensure strategic rigor and accountability
- Foster a collaborative partnership that drives innovation, efficiency, and continuous improvement
- Identify, evaluate, and negotiate strategic media partnerships that support brand objectives
- Build relationships with publishers, platforms, and media partners
- Assess sponsorship, experiential, content, and custom media opportunities, in conjunction with the Influencer & Partnerships team
- Stay current on emerging platforms, consumer behaviors, and media trends to identify new growth opportunities
Our take
Sparkling water drinks that are flavored with fruit juices present themselves to many as healthy alternatives to sodas, but the ingredients that go into them are often not reflective of this assumption. The fruit juices used are often packed with added sugar, sourced from genetically modified fruit on industrial farms, and are overall far less healthy and sustainable beverages than consumers realize.
Spindrift produces sparkling water drinks flavored with fruit juices, focusing on ensuring that its products are as healthy, natural, and sustainable as possible. As people become more concerned with the ingredients their favorite beverages contain, an increasing number of natural soft drink brands with no added sugar present significant competition for Spindrift.
Regardless, the company demonstrates a strong position in the market by focusing its brand on being sourced from and benefiting family-run farms that use natural, organic, and non-GMO ingredients. With a new and experienced beverage market CEO appointed in 2024, a push into the iced tea market and Gryphon Investors buying a majority stake in the company in 2025, Spindrift has bolstered itself for future growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2020
$29.8m
LATE VC
Mar 2018
$20m
SERIES B
Total funding: $62.8m
Company benefits
- 401(k)
- Cell Phone
- Paid Holidays / Vacation
- Paid Sick Leave
Company HQ
Nonantum, Newton, MA
Leadership
Bill Creelman
(Founder)Experience as Co-founder of beverage company Stirrings from 1997 to 2009.
Dave Burwick
(CEO)Previously a Board Member at Decker's Brands and BJ's Wholesale Club.
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