PR Director, OKX
European Union
Cryptocurrency trading app
Job no longer available
Cryptocurrency trading app
1001+ employees
Job no longer available
1001+ employees
Company mission
To take care of our team, promote and advance crypto globally, and empower every individual in the world.
Role
Who you are
- We are looking for someone with a strong work ethic, deep understanding of multi-stakeholder marcomms for B2B and B2C, and an ability to drive impactful storytelling and plan effectively
- Native crypto knowledge is a plus; the ability and passion to learn about crypto and blockchain is a must
- 12-15 years experience in PR and Communications with exposure in the financial services, technology or fintech industries – crypto experience strongly preferred
- Team management experience
- Proven work experience and success in a senior public relations role – a mix of agency and in-house is ideal
- Solid experience creating and executing successful global and regional PR campaigns resulting in high impact storytelling
- Deep media contacts across business, financial, crypto trade and TV
- Experience with investment and financial communications
- Fluent in English; other language fluency is an advantage
- An entrepreneurial attitude and a love of crypto
- Agile working style and ability to 'deliver and get the job done' while maintaining good stakeholder relationships
- Bachelor’s degree in marketing, communications, journalism or related fields
What the job involves
- We are looking for a Communications and PR Director to develop and implement effective PR strategies across Europe
- Our vision is to combine our global resources with strong local talent and insight to become the most widely used and recognized crypto platform in the world
- You will be central to how we achieve this by leveraging your comms/PR experience in the region while also contributing to strategy and implementation of global initiatives
- Develop and implement effective/creative strategic PR plans in coordination with key stakeholders in local markets, marketing, product, legal, compliance and others
- Be an integral member of our global comms/PR team, contributing to global initiatives, steering projects to completion, and helping to maintain strong relationships with internal and external stakeholders
- Create and amplify PR opportunities with our global partners including McLaren F1 Team and Manchester City Football Club, driving coverage and visibility in media and amongst potential users
- Manage PR agency's efforts to maximize effectiveness in support of (1) regional comms/PR initiatives and (2) global comms/PR initiatives that we would like to amplify across Europe
- Create opportunities to place stories in all types of media, especially tier-one general media and crypto publications
- Drive coverage volume through effective media strategy, pitching, interviews and media relations
- Write PR plans and PR material for announcements and key initiatives
- Cultivate and maintain relationships with media and influential industry peers
- Ensure brand consistency in all efforts
- Track and influence media coverage
Our take
While cryptocurrency holds the promise of freedom in personal finances and the possibility of large financial rewards through trading, it can be intimidating to get started. OKX, a long-standing crypto currency exchange, exists to solve that problem, removing the knowledge barriers to cryptocurrency trading with an easy-to-use, all in one platform.
OKX is one of the larger cryptocurrency exchanges, though it is a bit smaller than the market leaders Binance and Coinbase Exchange. Where it shines is in the sheer range of its services, which are designed to be versatile enough for any user, ranging from a crypto exchange to NFT and decentralised finance investment products. With a reputation for security and reliability, it has a user base of over 50+ million active accounts in over 180 countries.
OKX is using its structural position in cryptomarkets to help support the entire sector, announcing a market recovery fund to protect crypto firms facing collapse following the FTX crisis. Additionally, it is expanding into Web3 gaming with a 2023 partnership with Thirdverse, further increasing the scope of its offering to its client base. As long as it can continue to weather the tough market conditions for cryptocurrency, it should maintain its excellent position to continue its growth.
Freddie
Company Specialist at Welcome to the Jungle
Company
Leadership
Star Xu
(Founder & CEO)Previously an Engineer at Yahoo before becoming the Chief Technology Officer at DocIn. They later founded OKX and has recently reclaimed the title of CEO
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