UX Researcher, Go City
12 Month FTC
2-3 days a week in office
Travel and tourism app
Job no longer available
Travel and tourism app
101-200 employees
Job no longer available
2-3 days a week in office
101-200 employees
Company mission
To make sightseeing simple, flexible, and unforgettable.
Role
Who you are
- A team player and good communicator who can engage with a wide range of candidates and stakeholders
- Proven product design research experience focusing on end to end customer UX
- Extensive experience with qualitative research projects with various complexities
- Good experience with data and utilizing numbers to define and support hypotheses
- Problem-solving skills and interpersonal skills
- Strong ability to work independently and manage one's time
- Empathy and an interest in human behaviour, needs and motivations
- Understanding of research operations (tools, processes) to improve team efficiency and effectiveness of research
- Good collaboration skills, experience working with designers, developers, stakeholders or clients
- Knowledge and understanding of digital marketing
- Experience creating and managing tags using a tag management system
- Experience with implementing web analytics using Google Analytics
What the job involves
- Utilising usability lab studies, user interviews, expert evaluations, moderated sessions and prototyping of journey’s and experiences
- Delivering scalable processes and systems for feedback collection and insights driven workshops
- Working alongside engineers, designers and product managers involved in the discovery and research process
- Diving into understand how our product is used, to influence the research and solutions we pursue
- Work with the team to identify and highlight which problems have higher priority, and break them down into the outcomes we’re looking to achieve
- Creating research plans to address key questions for product development and design teams
- Designing, facilitating, and analysing a wide range of qualitative and quantitative user research methods
- Creating dashboards to track performance and metrics using GA/GA4 providing insights to the wider team
- We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day
- Commitment to live and breathe our Company values in the delivery of your role and responsibilities
- Reports to the Lead Product Designer
Salary benchmarks
Our take
The global travel and tourism industry is booming, reaching a record-breaking value of $11.1T in 2024, far surpassing pre-pandemic levels. This massive boost sets the stage for even more growth in the coming years. Go City (formerly Leisure Pass Group) is a multi-attraction pass platform and app hoping to use its “one pass, all the sights” tagline to shape the way users travel and explore new destinations.
Since its founding, Go City has become one of the largest sightseeing pass businesses. Users can pre-purchase attraction tickets, tours and activities, enabling them to budget pre-holiday, which has been one of the company's more attractive features. GoCity began with just one pass in its portfolio and has since grown to 30, and it's now available in over 25 locations, including London, New York and Paris.
Investments and a brand refresh have ignited a strong drive for growth. With this, the company is planning to invest further in brand campaigns, connecting users to rapidly expanding benefits and exciting features.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 10x Go City Explorer Passes per year
- Enhanced pension contributions (5% employer)
- Life assurance: 4x your base salary
- Discretionary annual bonus scheme
- Annual leave: 25 days + bank holidays
- Option to rollover or buy additional 5 days annual leave per year
- 1x Community day. Take a day off to give back to the community
- Primary parental leave: 13 weeks 100% + 13 weeks 50%
- Secondary parental leave: 3 weeks 100%
- Work from Anywhere for up to 4 weeks per year
- Health care cash plan
- Personal Learning budget via Happl & dedicated time for development
- EAP providing access to counselling, finance support, etc.
- Cycle to Work Scheme
Company HQ
Holborn, London, UK
Articles
Leadership
Jas Burton
(CFO)Previously the Financial Director for Tesco, the TJX Group, Domino's and Boots.
Sean O'Connell
(CEO)Sean is also an Advisor at LDVY Consulting. Previously CEO of Streetbees, Chief Digital Officer at Ascential and was Chief Product and Marketing Officer at Playsafe.
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