Lead Data Analyst, Earnest
Paid Digital
$147-184.6k
Student loan provider
Job no longer available
Student loan provider
201-500 employees
Job no longer available
$147-184.6k
201-500 employees
Company mission
To make higher education accessible and affordable for everyone.
Role
Who you are
- 4+ years of experience in a data analytics role
- 2+ years of experience in a marketing analytics role, with focus in paid digital
- 1+ years of management experience
- 1+ years of agency experience (not required)
- Deep understanding of the digital marketing and media landscape
- Experience working within ad platforms to understand performance and build reports
- Experience implementing tags and installing pixels and events through Google Tag Manager
- Understanding of attribution methodologies and marketing measurement approaches and frameworks
- Experience manipulating and summarizing data using SQL
- Experience in Analytics Tools (Segment, Amplitude, Google Analytics and/or Looker)
- Experience with experimentation including designing and analyzing A/B tests
- Experience working cross-functionally with both marketers and data analysts
What the job involves
- As a Lead Marketing Analyst, you will report to the Manager of Analytics and oversee a team of two marketing analysts
- You will play a key role in supporting our Marketing and Partnerships teams by turning business questions into data analysis and providing meaningful recommendations on our strategy
- Partner with key stakeholders across marketing, partnerships, finance, and analytics to drive efficiencies and inform overall marketing strategy
- Monitor the performance of a multi-million dollar marketing budget across Search, Display, Video, Affiliate, and Social in partnership with our Media Team and media agency
- Evaluate marketing effectiveness through activities such as ensuring data delivery, implementing analytics processes, supplying insights, and communicating recommendations to optimize each of our marketing channels
- Partner with our media agency to implement advanced attribution measurement methodologies (MMM and MTA)
- Conduct in-depth analysis to understand the effectiveness and long-term impact of our awareness-marketing spend on the holistic business
- Enable marketing analytics across channels through pixel installation/implementation, conversion event tracking, lifecycle tooling, and platform management
- Build out analytics reporting to understand conversion and performance across our various partnerships
- Clearly and concisely communicate insights and results to both technical and non-technical stakeholders
- Coach and develop a team of marketing analysts
Our take
Earnest offers student loan refinancing and personal loan products. It looks at thousands of data points such as education, saving patterns, investments, and career trajectory to issue a unique credit score, which can prove a lifeline for students who may otherwise struggle to qualify for loan refinancing.
For the portion of student debtors with low credit scores, Earnest is one of a few scant options. Borrowers can choose their own loan terms to fund up to the full cost of their education, and there are no origination, application, or late fees.
Earnest has grown from distributing $8M loans in its first year of business to an impressive total $18.5 billion in student loans refinanced, and has served upwards of 200,000 people. With student loans representing such a huge sector of lending, there should be plenty of room for Earnest to continue expanding in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2017
$20m
SERIES C
Nov 2015
$75m
SERIES B
Total funding: $127m
Company benefits
- Remote-first flexibility
- Monthly & annual remote work stipends
- Professional development & tuition reimbursement
- $1000 annual travel perk
- Robust 401K package
- No meeting Thursdays
- Annual company-wide offsites
Company HQ
Downtown, Oakland, CA
Leadership
David Green
(CEO)Previously Co-Founder of Poplar Finance, Vice President of SitusAMC and COO of the Kellogg Collection.
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