Content Strategist, Customer.io
$95k
Or equivalent in local currency
Automated marketing messaging platform
Job no longer available
Automated marketing messaging platform
201-500 employees
Job no longer available
$95k
Or equivalent in local currency
201-500 employees
Company mission
To empower marketers to create thoughtful messages.
Role
Who you are
- 3-5 years of content experience in content marketing for B2B SaaS products
- 3+ years of experience working in fast-growing start-up environments where a growth mindset, adaptability, and a drive for continuous improvement are valued
- Experience with WordPress, Google Analytics, and SEMRush is a big plus
- Exceptional writing and editing skills, with an ability to produce high-quality content across a wide range of formats
- Strong project management abilities with demonstrated success in hitting deadlines when working with cross-functional teams and external freelancers
- Effective collaborator with the proven ability to work successfully with other teams and build relationships with key stakeholders
- Proven track record of developing and executing content strategies that drive engagement and conversions
What the job involves
- Produce high-quality, long-form and short-term content across various channels, including blog posts, eBooks, market guides, case studies, social media posts and more
- Research and analyze market trends, competitor activity, and customer behavior to inform our content strategy and identify content gaps
- Collaborate with internal stakeholders to identify content opportunities and support the execution of cross-functional marketing campaigns
- Develop and execute content strategies that help us tell us compelling stories and support our efforts to drive impact on our OKRs
- Use data and analytics to measure the effectiveness of content and make data-driven decisions to optimize content performance
Our take
Many businesses struggle with achieving their marketing goals because they send impersonal messages that fail to engage potential customers effectively. Customer.io aims to change this by offering a marketing automation tool that enables companies to send highly targeted messages to specific audiences, enhancing both retention and conversion rates.
Customer.io sets itself apart from competitors like Klaviyo and Braze by leveraging real-time behavioural data and advanced segmentation, This allows marketers to target individuals based on personal attributes and web history, making their messages more relevant and impactful.
In January 2022, Customer.io expanded its offerings by launching a mobile software development kit for iOS and Android and introducing new integrations with major data warehouse providers, such as Amazon Redshift and Google BigQuery. Following a successful funding round, the company is on its way to accelerating product innovation and expanding its team, aiming for continuous growth and success in the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
104% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2021
$5m
SEED
Mar 2017
$3.4m
SEED
Total funding: $9.9m
Company benefits
- Health & Wellness: We pay 100% medical, dental, vision, and supplemental insurance premiums for you AND your family
- Health Lifestyle Reimbursement: Up to $1,500 USD annually to be used for your healthy living needs, including gym membership, exercise equipment, and health applications
- Unlimited PTO: We recommend about 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
- 16 Weeks Paid Parental Leave: For birth, adoption, or foster care
- 401k Retirement Matching: up to 5% dollar-for-dollar match to retirement contributions
- Home Office Set Up: Up to $1,500 USD to help you get your home office set up, so you can do your best work
- Remote Work Stipend: $250 USD per month allowance to cover the costs of internet, cell phone plans, and other remote work costs
- Co-Working Space Reimbursement: Up to $300 USD per month for those times you’d prefer to work in a co-working environment
- Professional Development Budget: Up to $2,000 USD reimbursement per year to use on conferences, books, and seminars that help you develop your skills professionally
- One Month Paid Sabbatical: After five years to treat yourself to a vacation, or spend however you choose
- Company travel: Opportunities to meet in-person with your peers
Company HQ
Nob Hill, Portland, OR
Leadership
Colin Nederkoorn
(Co-Founder & CEO)Extensive experience in Product Management. Most recently, they were Product Manager at LendingTree for 1 year and then Head of Product at ChallengePost for 2 years.
John Allison
(Co-Founder & Board Member)Worked in various roles in Software Engineering since 2014. Previous Software Engineer at Gilt Groupe for 1 year and then became Head of Engineering at ChallengePost.com for 2 years.
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