Social Media Manager, Babylist
$92-157k
Dependent on location
Office located in Beverly Hills, CA
Online universal baby registry
Job no longer available
Online universal baby registry
1001+ employees
Job no longer available
$92-157k
Dependent on location
Office located in Beverly Hills, CA
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- You have at least 5-8 years of experience focused on social media management
- You’ve led strategy and content for major B2C social media accounts (500k+ followers), and have a proven record driving follower and engagement growth
- You have a history of building relationships and hosting celebrities and influencers, driving ROI
- You have proven success in driving high quantities of social media brand mentions
- You’re on top of pop culture and trends, understanding what appeals to people (and algorithms)
- You’re a content creation wiz, including Reels and TikTok videos
- You’re a storyteller who can captivate and engage an audience
- You think outside the box
- You have a knack for evaluating social media analytics and adapting strategies and tactics based on insights
- Understand and love our users
- You are successful at managing and optimizing a paid social media budget
What the job involves
- You will be a crucial part of ensuring Babylist is the #1 most followed brand in baby
- You will identify, negotiate with, and host influencers and celebrities
- You will own the strategy for encouraging and tracking user mentions on social, including social listening
- You will concept and plan owned IG and TikTok campaigns to drive UGC, followers, and engagement, including giveaways, work with partners, promoting events, and more
- You will develop original short-form social media videos
- You will exponentially drive growth on Instagram, leading strategy and content, and support efforts across all other social channels
- You’ll track and measure performance to guide strategic decisions
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
Salary benchmarks
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