Director of Editorial, Workiva

• This role is ideal for an experienced content marketer eager to make an impact in a global, fast-paced, and highly matrixed organization
• Bachelor’s degree or equivalent combination of education and experience in Journalism, English, Communications, or a related field
• 10+ years of editorial, content marketing, or closely related experience
• Experience in the B2B technology industry
• 20% travel for company events and internal meetings
• Reliable internet access for any period of time working remotely and not in a Workiva office

Desirable

• The Director of Editorial drives timely and consistent coverage of industry news, thought leadership, and top-of-funnel content oriented to our target audience’s key care-abouts
• We are looking for a marketing leader with a journalist’s mindset to drive our owned media strategy, helping ensure Workiva has an active voice in the market with clear points of view and valuable insights
• As a key leader on the Content Marketing team, you and your team will play a pivotal role in strengthening Workiva’s credibility and domain authority through engaging, high-value content that drives brand awareness and affinity
• Lead a team of writers, producers, and marketers responsible for attracting and building our audience across Workiva’s owned media channels, including (but not limited to) our blog, podcast, newsletters, and social
• Drive the global editorial planning process and own our monthly content calendar, working in close partnership with External Affairs
• Brainstorm, develop, and edit content with key collaborators across industry principal, communications, and product marketing teams
• Define and socialize brand-level themes and perspectives that can feed our downstream pipeline-driving efforts
• Review marquee assets to ensure a strong point of view, messaging consistency, content quality, and strategic alignment
• Set goals, track performance, and report on content performance
• Make data-driven content decisions based on company priorities, performance insights, market trends, and audience engagement
• Stay ahead of industry trends and emerging tools (like AI) to enhance our content marketing efficiency and impact