Director of Editorial, Workiva
$154-250k
+ Restricted Stock Units + Discretionary bonus typically paid annually
More information about location
Business data platform
Be an early applicant
Business data platform
1001+ employees
Be an early applicant
$154-250k
+ Restricted Stock Units + Discretionary bonus typically paid annually
More information about location
1001+ employees
Company mission
Workiva’s mission is to power transparent reporting for a better world.
Role
Who you are
- This role is ideal for an experienced content marketer eager to make an impact in a global, fast-paced, and highly matrixed organization
- Bachelor’s degree or equivalent combination of education and experience in Journalism, English, Communications, or a related field
- 10+ years of editorial, content marketing, or closely related experience
- Experience in the B2B technology industry
- 20% travel for company events and internal meetings
- Reliable internet access for any period of time working remotely and not in a Workiva office
Desirable
- 5+ years of direct people management experience
- Experience developing content for financial and Office of the CFO audiences
- Experience leading global content development and distribution, and for breakthrough in new markets (geos, industries)
- Strong research, interviewing, storytelling and pitching skills, and ability to coach others to do the same
- Experience developing story lines and content from industry research and data
- Demonstrated success in collaborating and influencing cross-functional teams across a global SaaS organization
- Strategic mindset with the ability to make informed decisions based on data analysis and reporting
- Adept at managing multiple priorities, diverse stakeholders, and tight deadlines
- Well-documented and ordered portfolio of writing samples
What the job involves
- The Director of Editorial drives timely and consistent coverage of industry news, thought leadership, and top-of-funnel content oriented to our target audience’s key care-abouts
- We are looking for a marketing leader with a journalist’s mindset to drive our owned media strategy, helping ensure Workiva has an active voice in the market with clear points of view and valuable insights
- As a key leader on the Content Marketing team, you and your team will play a pivotal role in strengthening Workiva’s credibility and domain authority through engaging, high-value content that drives brand awareness and affinity
- Lead a team of writers, producers, and marketers responsible for attracting and building our audience across Workiva’s owned media channels, including (but not limited to) our blog, podcast, newsletters, and social
- Drive the global editorial planning process and own our monthly content calendar, working in close partnership with External Affairs
- Brainstorm, develop, and edit content with key collaborators across industry principal, communications, and product marketing teams
- Define and socialize brand-level themes and perspectives that can feed our downstream pipeline-driving efforts
- Review marquee assets to ensure a strong point of view, messaging consistency, content quality, and strategic alignment
- Set goals, track performance, and report on content performance
- Make data-driven content decisions based on company priorities, performance insights, market trends, and audience engagement
- Stay ahead of industry trends and emerging tools (like AI) to enhance our content marketing efficiency and impact
Our take
For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its cloud-based data platform.
Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.
Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2014
$0.7m
EARLY VC
Dec 2012
$30.7m
SERIES C
Total funding: $46.9m
Company benefits
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401k w/ match
- Health, dental, and vision
- Vacation accruals
- Life and disability insurance
- Employee stock purchase plan
- Volunteer time-off
- Parental leave
- Travel & accident insurance
- Paid holidays
- Work remotely
- Discount programs
- Health and wellness
- Pet-friendly atmosphere
- Choose from additional plans that cover legal expenses, stolen identity, or even your pet's health
Company HQ
Holborn, London, UK
Leadership
Marty Vanderploeg
(CEO, not founder)Previously worked as a Professor at Iowa State University. Founded Engineer Animation Inc. in 1990.
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