Brand Designer, AnyRoad
Contract
$65 - $75 an hour + equity
Experiential marketing platform
Job no longer available
Experiential marketing platform
201-500 employees
Job no longer available
$65 - $75 an hour + equity
201-500 employees
Company mission
To enable businesses to operate and optimize their events, tours, classes, and activations to grow consumer brand loyalty and drive greater ROI.
Role
Who you are
- We seek a visionary designer who not only excels in creating visually striking designs but understands the essence of upscale and sophistication in premium brand identity
- A compelling portfolio that includes examples of premium, high-end brand identities or projects demonstrating your ability to deliver sophisticated and visually striking design solutions
- Minimum of 5 years of experience in brand design
- Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and proficiency in web design tools (e.g., Sketch, Figma)
- In-depth knowledge of print design principles, production processes, and vendor management to ensure high-quality print materials
- Exceptional ability to communicate design concepts and strategies to team members and clients alike
- A strategic thinker with a penchant for crafting designs that foster deep brand loyalty and customer engagement, with the ability to translate these designs across both digital and print mediums
- An eye for detail, with exceptional skills in aesthetics, typography, and visual hierarchy
- Strong project management skills, capable of leading multiple initiatives simultaneously under tight deadlines
- Excellent teamwork and adaptability skills, able to collaborate effectively in a dynamic environment
- Nice to have: Experience with motion design, familiarity with product management tools (e.g., Monday), and proficiency in HTML, CSS, and JS standards
- Sound Design Experience, particularly with motion, is a plus
What the job involves
- As a critical member of the Lifetime Loyalty Team, you will play a vital role in crafting premium and memorable brand programs
- Working in collaboration with creative, strategy, and operations colleagues, you'll be responsible for crafting the visual identity of unique loyalty programs, ensuring they align with our clients’ brand ethos and appeal to their target audiences
- Creation and refinement of loyalty program brand identities, ensuring they not only resonate with the client’s core values and loyalty goals but also embody a sense of luxury and sophistication
- Conduct in-depth research into client brands to fully understand their market position, brand essence, and audience, ensuring that the loyalty programs we develop are not only effective but also seamlessly integrated and harmonious with each brand's unique identity
- Manage the visual components for loyalty programs, ensuring consistency and impact
- Work closely with the strategy team, introducing creative design concepts that elevate customer engagement and retention
- Ensure all print design materials are accurate, thoroughly QA'd, and ready for print vendors, overseeing the preparation and final approval process to guarantee quality and consistency
- Provide art direction for content creation, overseeing the visual quality of photography, videography, and other media
- Clearly articulate the rationale behind design concepts, ensuring effective communication of design intentions and benefits
- Produce clear, concise documentation to align cross-functional teams on expectations, goals, and guidelines
- Demonstrate self-direction by working autonomously and leading others towards achieving goals
- Fulfill commitments, proactively address issues, and contribute towards team goals when challenges arise
- Stay updated on the latest design trends and technologies to continually enhance the loyalty program offerings
Our take
AnyRoad is a data and insights platform helping brands scale smart experiential marketing efforts. Whilst originally focused on helping brands track the impact of real-world marketing events, it has swiftly adapted its model to cover online and hybrid marketing events as well, providing accurate in-depth analysis on experiential marketing strategies and customer engagement.
As more brands switch to this form of marketing - forming bonds with customers through experiences rather than direct advertising - AnyRoad has reaped the benefits of being a first mover in this space. With a customer base that exceeds 200 customers including the likes of Beam Suntory, Nestlé and Unilever, it has a formidable head start against newer rivals entering this space.
AnyRoad's biggest strength is perhaps its willingness to experiment. As experiential marketing becomes more widespread, verticals such as Web3 have opened up. As community engagement is key to organizations working in this space, AnyRoad offers a powerful means to bring communities off Discord and into real-world spaces such as conferences and sales events.
Freddie
Company Specialist at Welcome to the Jungle
Insights
52% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$47m
SERIES B
Mar 2021
$10m
SERIES A
Total funding: $69.4m
Company benefits
- Equity and 401(k) plan
- Flexible Time Off
- Health & Dental Plans
- One medical Membership
- Dog-Friendly Office
- Work from Anywhere
Company HQ
SoMa, San Francisco, CA
Leadership
Jonathan Yaffe
(Co-Founder & CEO)Former Board member at ZeroGap NGO and Co-founder of Mirai Institute and KAIS International School. BA in Neuroscience from Berkley.
Daniel Yaffe
(Co-Founder & COO)Founder and former author at Drink Me magazine. Former Producer and Creative Director at Open Content Media. BA in International Development from Berkley.
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