Senior Manager of Head of Content & Lifecycle Marketing, Collective

• 6+ years in content, community, or lifecycle marketing roles with direct channel ownership (organic social, SEO, content marketing, lifecycle/email, community & events)
• Proven track record of building and scaling lifecycle marketing programs with advanced segmentation, personalization, and automation. Big plus if you have SFMC experience
• Strong comfort working with data at scale - from analyzing funnel conversion metrics to optimizing engagement and retention strategies. SQL experience is a plus
• Exceptional storytelling and content creation skills across formats (long-form, short-form, video, case studies)
• Experience leading organic social and SEO strategies that drive measurable awareness and acquisition
• Demonstrated success in community building and event strategy (digital and/or in-person)
• Ability to collaborate cross-functionally and influence without authority

Desirable

• This role will own Collective’s most critical organic growth channels - content marketing, organic social, SEO, lifecycle marketing, and community/events - and build them into a cohesive engine that educates, engages, and celebrates self-employed professionals
• This role is both strategic and hands-on: you’ll design frameworks that scale through AI and automation, while also driving measurable results in engagement, acquisition, and retention
• You’ll shape the voice of Collective, elevate member stories, and position us as the definitive thought leader for businesses-of-one
• In order to be successful you must be exceptional at executing yourself in addition to hiring & managing a team - our managers are IC’s as well
• Develop Collective’s overarching narrative framework for the self-employed ecosystem and drive campaigns with growth and sales across the tax season/year
• Position Collective as the authoritative voice for businesses-of-one through thought leadership content creating campaigns and trends that drive solopreneur engagement
• Identify and amplify trends, challenges, and opportunities shaping the self-employed space
• Own Collective’s organic social presence (LinkedIn, Instagram, TikTok, YouTube Shorts, etc.) — developing voice, tone, and creative strategy
• Manage content calendars and ensure consistent publishing across platforms
• Partner with content team to repurpose long-form assets into short-form, engaging social content, and build AI-driven workflows with our engineering team
• Own SEO strategy and execution, including GEO, keyword planning, on-page optimization, and growth of search-driven acquisition channels
• Lead Collective’s content marketing engine across formats: blogs, long-form guides, case studies, podcasts, and webinars
• Establish frameworks for high-quality educational content that supports top-of-funnel awareness and nurtures leads
• Build scalable workflows for AI-assisted content creation
• Own the end-to-end lifecycle marketing strategy, from lead nurture to member retention
• Build and optimize segmentation, personalization, and automation frameworks at scale
• Drive measurable improvements in engagement, conversion, reactivation, and retention through data-driven experimentation
• Partner with RevOps and Growth to design workflows, integrations, and automation systems (including AI-powered personalization)
• Own Collective’s community ecosystem, including online member forums and engagement programs
• Design and launch a multi-channel events strategy:
• Virtual series (webinars, office hours, workshops)
• Local meetups for members