Head of Lifecycle Marketing, Collective
$130-215k
+ Equity Package
Back-office platform for self-employed people
Job no longer available
Back-office platform for self-employed people
201-500 employees
Job no longer available
$130-215k
+ Equity Package
201-500 employees
Company mission
To empower Businesses-of-One to succeed for the life of their business and beyond.
Role
Who you are
- This role is both strategic and hands-on, ideal for someone who can execute independently while building and leading a high-performing team
- 6+ years of experience leading lifecycle marketing programs with direct channel ownership in email, nurture, and retention
- Proven ability to build advanced segmentation, personalization, and automation frameworks that drive measurable results
- Experience with marketing automation platforms (SFMC, Iterable, HubSpot, or similar) and comfort working with data, reporting, and A/B testing
- Strong storytelling and creative skills with the ability to turn insights into compelling, member-focused campaigns
- Collaborative mindset and experience working cross-functionally with Product, Sales, and Marketing
- Additional experience across organic growth channels (social, SEO, content, community, or events) is a plus
What the job involves
- This role will own Collective’s lifecycle marketing and organic growth strategy, building a cohesive engine that educates, engages, and retains self-employed professionals
- You’ll design scalable frameworks powered by automation and AI while driving measurable results in engagement, acquisition, and retention
- You’ll shape the voice of Collective, elevate member stories, and position us as the go-to resource for businesses-of-one
- Own the end-to-end lifecycle marketing strategy, from lead nurture to member retention
- Build and optimize segmentation, personalization, and automation frameworks at scale
- Drive measurable improvements in engagement, conversion, reactivation, and retention through data-driven experimentation
- Partner with RevOps and Growth to design workflows, integrations, and automation systems (including AI-powered personalization)
- Develop a unified content and organic social strategy that reflects Collective’s brand voice and drives awareness and engagement
- Oversee SEO and keyword strategy to grow search-driven acquisition
- Support engagement programs that connect and celebrate Collective members, including virtual and local events
Our take
Collective is tapping into the quickly growing freelance and self employed workforce with a back office platform which provides full support for accounting, tax, bookkeeping and other financial admin, essentially removing the burden from the business owner entirely.
Launched in 2020, Collective didn’t take long to receive major backing from General Catalyst as well as Ashton Kutcher’s VC fund Sound Ventures. It’s put it to great use too, with an employee headcount now in the hundreds, showing just how fast the startup is growing.
Interestingly, Collective isn’t available for any and all subscribers. Rather, it only allows applicants to become members if Collective’s advisors know they can offer real value. It may seem a counter-intuitive move, but it keeps the company’s success rate high.
The company's latest funding round, raised in 2023, supports the accelerated implementation of AI across its operations as well as expanded onboarding efforts. Collective also continues to broaden the value of its offering, for example wit the launch of an AI accounting platform for one-person operations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
44% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2023
$50m
EARLY VC
May 2021
$20m
SERIES A
Total funding: $78.7m
Company benefits
- Flex work setup
- Flexible PTO
- 14 paid holidays
- Paid parental leave (16 weeks)
- Health, dental, and vision
- Additional medical coverage
- 401k plan
- Equity
Company HQ
SoMa, San Francisco, CA
Leadership
Hooman Radfar
(CEO & Co-Founder)Previously co-founded and was CEO of AddThis (acquired by Oracle), and was a founding partner at early stage startup accelerator Expa.
Ugur Kaner
(Board Member & Co-Founder)Was CPO before taking on an Advisor role. Joined YC startup in 2015 MBX as VP of Product Design, building multi-brand beauty and personal care startup Memebox. Helped to build the now public Udemy, and has worked with Google, Angry Birds, and Nokia.
Bugra Akcay
(Board Member & Co-Founder)Co-founded and was CTO of Hike, an accounting and tax platform for freelancers which preluded Collective. Was also the co-founder and CTO of Cici Meze, an enterprise food informatics company.
Share this job
View 15 more jobs at Collective