Senior Paid Media Manager, Later
Social
$105-135k
OTE
OTE (Base + Bonus)
Influencer marketing and social media management
Job no longer available
Influencer marketing and social media management
1001+ employees
Job no longer available
$105-135k
OTE
OTE (Base + Bonus)
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- This is a high-impact, hands-on role for a paid social expert who thrives in fast-moving environments, brings strong analytical rigor, and knows how to turn influencer-driven creative into performance outcomes
- Bachelor’s degree in Marketing, Business, or related field, or equivalent experience
- 6+ years of hands-on paid social media experience with a strong track record driving performance outcomes
- Proven success managing multi-platform campaigns with significant budgets
- Experience running influencer-driven or creator-led paid campaigns (strong asset)
- Agency experience required
- Demonstrated ability to translate creative, influencer, or social content into measurable performance outcomes
- History of improving paid media efficiency through structured testing and optimization
- Experience coaching or upskilling teammates on paid media execution
- Fluency in major ad platforms: Meta Ads, TikTok Ads, LinkedIn Campaign Manager, YouTube/Google Ads, Snapchat Ads
- Strong analytical capabilities with experience using GA4 and/or other analytics dashboards
- Proficiency in Sheets/Excel for analysis, forecasting, and reporting
- Familiarity with project management tools (Asana or equivalent)
- Experience with Later Influence or comparable platforms is a plus
- Relevant certifications (Meta Blueprint, Google Ads, Google Analytics) are preferred
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity
What the job involves
- As a Senior Paid Media Manager on Later’s Professional Services team, you’ll lead end-to-end paid social strategy and execution for Later Influence customers. You’ll own large-scale, multi-platform campaigns, partnering closely with program and account leaders to drive measurable performance and elevate our clients’ growth
- You’ll also play a key role in building paid media best practices, experimenting with new channels and tactics, and upskilling our Services team as we scale
- Develop paid social strategies that translate client goals into clear, data-backed media plans across Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms
- Partner with Account Managers and Services leadership to ensure paid social recommendations align with broader program strategy and business objectives
- Forecast spend and performance to support planning, resourcing, and future investment proposals
- Provide strategic guidance on creative direction, audience approaches, messaging, and experimentation
- Lead the full campaign lifecycle: planning, setup, QA, trafficking, testing, optimization, and measurement
- Manage large budgets with precision, ensuring delivery is efficient, effective, and aligned with client KPIs
- Conduct rigorous ongoing monitoring and analysis, translating results into actionable insights
- Build and maintain paid social playbooks, templates, and repeatable workflows that improve execution quality and efficiency
- Partner closely with Account Managers and Account Coordinators to guide creative asset needs, messaging, CTAs, and campaign optimization plans
- Work cross-functionally with Analytics partners to deepen measurement, improve reporting quality, and surface meaningful insights
- Collaborate with Account Managers to contribute to client storytelling, performance reviews, and strategic recommendations
- Stay ahead of evolving advertising trends, platform updates, AI/automation capabilities, and performance best practices
- Identify new opportunities, tools, or tests that improve results and operational efficiency
- Champion a culture of continuous learning and experimentation across paid media and the broader Services team
- What success looks like:
- Campaigns consistently deliver against client KPIs (e.g., CPA, ROAS, CPM efficiency, engagement or conversion benchmarks)
- Paid media strategy is clearly defined, grounded in data, and integrated seamlessly with broader Services initiatives
- Experimentation velocity increases, producing clear insights and measurable improvements over time
- Stakeholders (Account Directors/Customer Service Managers, Account Managers, Sales Directors) view you as a trusted expert who elevates execution quality and client outcomes
- Clients receive clear, actionable reporting and strategic recommendations that strengthen retention and satisfaction
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
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