Senior Marketing Manager, Spill
£68-88k
Plus stock options
4-5 days a week in office (Shoreditch, London)
Mental health support for small businesses
Job no longer available
Mental health support for small businesses
1-20 employees
Job no longer available
£68-88k
Plus stock options
4-5 days a week in office (Shoreditch, London)
1-20 employees
Company mission
To reduce unnecessary emotional pain by making high-quality mental health support easily accessible for people around the world.
Role
Who you are
- You have worked in a marketing role for 5+ years. This might have been in agencies or startups
- You have hands on experience across most of the major channels such as SEO, Ads and affiliate
- You are extremely data literate you use data to drive the decisions you make
What the job involves
- Before explaining the specific responsibilities of this role, it’s worth stating that this role is going to have real responsibility
- You’ll be the main marketing person at Spill for the next 6 months and you’ll be responsible for implementing campaign strategies, coordinating with cross-functional teams, and ensuring campaigns are executed effectively and deliver on performance metrics
- Broadly, this role can be split out in to two main areas of responsibility: iterating on current channels and finding new ones
- Iterating on current channels: we have channels that are working for us and now, the work is to optimise, optimise, optimise
- You’ll spend 50% of your time optimising how well our current channels are performing
- You’ll need to be across all of the conversion rates of our sales funnel (from impression to customer) so that you can focus your energy on the part of the funnel that has the biggest opportunity
- Then, you’ll need to ship new variants of our assets and measure the performance improvements
- This aspect of the role requires patience (to see the full effect of changes down the funnel), creativity (to try novel campaign's) and a good relationship with the truth (to ensure that we’re accountable to our numbers)
- Finding new channels: historically, a lot of our leads have come from referrals and recommendations, meaning that we haven’t had to focus much on lead generation
- However, as we expand to new geographies and new industries this year, we’ll need to find new growth channels to speed up our progress in those new markets
- You won’t be running a scattergun approach; you’ll be interviewing customers, looking through sales and marketing data and running manual experiments to find the most promising channels
- Then, you’ll test different campaigns and angles with proper budget to learn what resonates before iterating to turn the green shoots of hope into a key new channel for Spill
Application process
- Intro call where you can understand more about the role (45 mins)
- 2x Hands-on practical interviews (45 mins each)
- Final interview (60 mins)
Salary benchmarks
Our take
Some emotional pain — like heartbreak or taking a risk and failing — can help us to learn and grow, but much of it is unnecessary: prolonged low mood, imposter syndrome and crippling social anxiety for instance are entirely negative. Spill believes that the solution to unnecessary emotional pain is already here — it just hasn't been evenly distributed yet.
Counselling and therapy have existed for over a century, and have been shown time and time again to dramatically increase emotional stability in as little as one or two sessions, and reduce symptoms of depression and anxiety as successfully as antidepressants. Spill's solution is to provide text-based chat therapy as an employee benefit, allowing their customers' staff to access BACP-registered (and equivalently qualified) counsellors on demand.
Spill aspires to become 'everything that the NHS, private health insurance and employee assistance programmes are not' - easy to access, well designed, and 100% unintimidating. It is currently working with over 600 businesses, including Rightmove and Monzo, and is delivering more than 30,000 counselling sessions per year.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jan 2021
$2.8m
SEED
Dec 2018
$1.1m
SEED
Total funding: $3.8m
Company benefits
- Access to Spill therapists
- Lots of holiday: 30 days holiday (excl. bank holidays) plus your birthday off
Company values
- Keep headcount low
- Run an honest business
- The person closest to the problem chooses how to solve the problem
- Hire people who are brave and take ownership
Company HQ
London, UK
Leadership
Calvin Benton
(Founder & CEO)Studied Economics at the University of Sheffield before founding Spill in 2017.
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