Director of Consumer Marketing, Vox Media
Subscriptions, New York Magazine
$130-140k
Independent media company
Open for applications
Independent media company
1001+ employees
Open for applications
$130-140k
1001+ employees
Company mission
To shape the future of the media industry.
Role
Who you are
- 8+ years of experience in consumer marketing, brand marketing, or growth marketing within a media, publishing, or direct-to-consumer business
- 5+ years of team leadership experience, with a proven ability to manage and scale marketing programs across multiple channels
- Strong track record of planning and executing successful marketing campaigns that drive audience growth and revenue
- Deep understanding of marketing tech stacks, customer journeys, and data-driven decision making
- Excellent communication and storytelling skills, with the ability to translate insights into strategic action and clearly present to leadership
- Collaborative, adaptable, and resourceful—able to thrive in a fast-paced, cross-functional environment
- Familiarity with subscription and membership models is a strong plus
What the job involves
- New York Magazine is seeking a strategic, creative, and data-driven Director of Consumer Marketing to lead the vision and execution of marketing initiatives across our portfolio of brands
- This leadership role will be responsible for developing and optimizing full-funnel marketing strategies that grow audience engagement, drive subscriptions, and elevate brand loyalty across digital and offline channels
- As a key member of the Consumer Revenue team, you will oversee campaigns that span awareness, consideration, conversion, and retention
- You’ll bring a deep understanding of audience behavior and marketing performance metrics to craft compelling, results-oriented strategies
- Working cross-functionally with teams including Brand, Editorial, Analytics, Product, and Engineering, you will ensure that our marketing efforts are cohesive, innovative, and aligned with the broader objectives of New York Magazine
- This is a unique opportunity for a dynamic leader to shape the future of consumer marketing at one of the most iconic media brands, while driving meaningful connections with our readers and subscribers
- Lead Consumer Marketing Strategy:Develop and execute integrated marketing strategies that support audience growth, brand awareness, product adoption, and revenue generation. Own and evolve the full marketing funnel, from campaign ideation through execution and performance analysis
- Oversee Multi-Channel Campaigns: Manage marketing initiatives across a range of channels including digital (email, social media, display, search), offline (print, OOH, events, podcasts), and partnerships (affiliate, influencer, sponsorships). Optimize campaigns for both short-term performance and long-term brand value
- Data-Driven Insights and Performance Optimization: Leverage data and analytics to inform marketing strategies and tactics. Collaborate with Analytics and Data Science teams to develop performance dashboards, run A/B tests, and use insights to iterate and improve campaign results
- Audience-Centric Messaging and Positioning: Work closely with Brand and Editorial teams to ensure consistent and compelling messaging that resonates with core audience segments. Tailor marketing narratives to drive engagement and brand affinity while respecting the editorial voice
- Cross-Functional Collaboration: Partner with stakeholders across Product, Engineering, Creative, Editorial, and Revenue to support launches, promotions, and initiatives that require coordinated go-to-market planning. Drive alignment and communication across departments
- Team Leadership and Development: Manage and mentor performance marketing team. Establish KPIs, set performance targets, and foster a culture of collaboration, creativity, and accountability
Application process
- If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch!
- We would love to have a chat and see if you could be a great addition to our team. We’ve hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers
Our take
Whilst magazines and newspapers are not as popular as they once were, digital journalism is alive and well. However, many people feel that digital content is becoming less natural and informative, and instead has become focused on sensationalism and ‘click-bait’ as a means of advertising.
Vox Media publishes media across various digital platforms, focussing on providing insightful and informative journalism through storytelling, commentary, and cultural conversation. Whilst the company's editorial networks are meant for entertainment purposes, they do this through a means that increases awareness and interest of affiliate brands. Generally, their digital content aims to lead readers to subscribe to a podcast, click a link, or purchase a product.
Marketing through digital publishing is nothing new, but Vox Media has approached this with an interesting perspective by focussing on producing content that inspires a reader to follow up on a brand, as opposed to being suggested to do so. This helps the content remain natural and legitimate, as opposed to feeling spammy and pushy. With numerous acquisitions at its back, and a recent and substantial investment in the company, Vox Media will continue scaling its existing brands and operations, as well as securing the resources to continue its ascent into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2015
$200m
SERIES F
Dec 2014
$46.5m
SERIES E
Total funding: $307.7m
Company benefits
- Work from home opportunities
- Comprehensive and inclusive physical and mental healthcare
- 401k program for eligible employees
- Learning and development opportunities
- Employee-assistance programs
- Flexible arrangements depending on job responsibilities
- Generous paid time off
- Expansive parental leave
Company HQ
Dupont Circle, Washington, DC
Leadership
Jim Bankoff
(Chairman & CEO)Jim served as President of Netscape for 2 years before joining Aol as President in 2000. They left after over 6 years to serve as Senior Advisor of Providence Equity Partners and co-found Vox Media in August 2008.
Trei Brundrett
(Senior Advisor)Trei studied at the University of North Carolina before working in Directorship at OzSearch, Mediatruck, Oak Sanderson, and Forward Together. They co-founded Vox Media in 2008, serving since 2017 as COO.
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