Director of Growth, Vox Media
Subscriptions
$130-140k
Independent media company
Be an early applicant
Independent media company
1001+ employees
Be an early applicant
$130-140k
1001+ employees
Company mission
To shape the future of the media industry.
Role
Who you are
- 8+ years of experience in growth marketing or related functions, preferably within a fast-paced, consumer-facing business
- Expertise across paid and organic digital marketing, email marketing, partnerships, and offline channels
- 5+ years in a leadership capacity, with experience building and managing high-performing teams
- Proven ability to develop and execute growth strategies that scale across multiple platforms and teams
- Extensive experience with acquisition funnels, marketing tech stacks, data pipelines, and A/B testing to optimize marketing efforts
- Proven ability to manage budgets, allocate resources efficiently, and make data-driven decisions to maximize growth investments
- Exceptional communication skills, with the ability to clearly convey strategic insights, results, and recommendations to senior leadership
- Ability to work collaboratively across teams and build strong relationships with internal stakeholders to drive aligned, efficient execution of growth initiatives
- Basic coding skills, marketing automation expertise, and knowledge of data structures and SQL is a plus
What the job involves
- Vox Media is seeking an experienced and results-driven Director of Growth to drive the growth strategy for our consumer revenue business across Vox Media brands
- This leadership role will be responsible for leading key consumer revenue initiatives, optimizing growth across new and existing channels, and collaborating with cross-functional teams to deliver impactful, data-driven growth strategies
- As a pivotal leader within the Consumer Revenue department, you will define and execute strategies to scale customer acquisition, leveraging a combination of technical expertise, financial metrics, and audience insights
- You will work closely with key stakeholders across Analytics, Data Science, Product, Engineering, and Brand Marketing, to ensure alignment with Vox Media’s broader growth objectives
- As the Director of Growth, you will have a direct impact on shaping the future of consumer revenue and play a key role in shaping subscription and membership businesses for Vox Media
- This position offers a unique opportunity for a strategic and hands-on leader to shape the next phase of Consumer Revenue growth, fostering innovation while managing the marketing acquisition funnel from lead generation to conversion
- Drive Growth Strategy: Develop and execute comprehensive acquisition strategies to drive growth, focusing on both paid and organic channels
- Manage and optimize acquisition funnels, targeting new audience segments, testing, and optimizing campaigns to maximize conversion
- Stay up-to-date with the latest industry trends, emerging marketing channels, and competitor strategies to maintain a competitive edge
- Build Scalable Marketing Programs: Oversee all acquisition efforts across digital marketing (social media, search, display), offline channels (OOH, podcasts), and affiliate/partnership/influencer marketing
- Lead multi-channel campaigns, ensuring efficient budget allocation and maximizing ROI
- Identify new channels, messaging, targeting, and capability opportunities to drive growth
- Data-Driven Decision Making: Leverage audience insights, first-party data, and financial metrics to inform acquisition strategies and optimize campaigns across channels
- Collaborate with Data Science and Analytics teams to create accurate forecasts, models, and dashboards to evaluate results and influence strategy
- Collaboration and Cross-Functional Leadership: Partner with internal teams such as Product, Engineering, Analytics, Brand Marketing, and Creative to ensure alignment and execution of growth strategies and marketing campaigns
- Review campaign performance with relevant creative and editorial teams to ensure ongoing optimization and innovation
- Leadership and Team Development: Foster a culture of excellence, ensuring the team is aligned with strategic goals and positioned to meet ambitious growth targets
- Set clear KPIs and growth targets, holding the team accountable for performance and continuously optimizing strategies
Our take
Whilst magazines and newspapers are not as popular as they once were, digital journalism is alive and well. However, many people feel that digital content is becoming less natural and informative, and instead has become focused on sensationalism and ‘click-bait’ as a means of advertising.
Vox Media publishes media across various digital platforms, focussing on providing insightful and informative journalism through storytelling, commentary, and cultural conversation. Whilst the company's editorial networks are meant for entertainment purposes, they do this through a means that increases awareness and interest of affiliate brands. Generally, their digital content aims to lead readers to subscribe to a podcast, click a link, or purchase a product.
Marketing through digital publishing is nothing new, but Vox Media has approached this with an interesting perspective by focussing on producing content that inspires a reader to follow up on a brand, as opposed to being suggested to do so. This helps the content remain natural and legitimate, as opposed to feeling spammy and pushy. With numerous acquisitions at its back, and a recent and substantial investment in the company, Vox Media will continue scaling its existing brands and operations, as well as securing the resources to continue its ascent into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2015
$200m
SERIES F
Dec 2014
$46.5m
SERIES E
Total funding: $307.7m
Company benefits
- Work from home opportunities
- Comprehensive and inclusive physical and mental healthcare
- 401k program for eligible employees
- Learning and development opportunities
- Employee-assistance programs
- Flexible arrangements depending on job responsibilities
- Generous paid time off
- Expansive parental leave
Company values
- Cultivate passion
- Be inclusive
- Be ambitious
- Collaborate well
- Demand quality
- Respect all
- Take risks
- Thrive on change
- Celebrate
Company HQ
Dupont Circle, Washington, DC
Articles
Leadership
Jim Bankoff
(Chairman & CEO)Jim served as President of Netscape for 2 years before joining Aol as President in 2000. They left after over 6 years to serve as Senior Advisor of Providence Equity Partners and co-found Vox Media in August 2008.
Trei Brundrett
(Senior Advisor)Trei studied at the University of North Carolina before working in Directorship at OzSearch, Mediatruck, Oak Sanderson, and Forward Together. They co-founded Vox Media in 2008, serving since 2017 as COO.
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