Initially a platform providing an online presence to academic content shared at offline conferences, Morressier has shifted focus over recent years. It now leverages its existing institutional links by creating an end-to-end virtual/hybrid conference management platform.
This served Morressier well when demand for virtual conferences spiked - but the future strength of this demand is by no means a given. Academics are somewhat split on their preferences for conference formats, with the lower attendance fees of online events being weighed up against the lack of in-person networking and engagement. Institutions themselves have cited the high AV costs of event streaming as a reason to stick with the traditional model, too.
Morressier may have wisely covered its back, then, through its additional offering of a complementary publishing platform. This also sets the company apart from virtual event competitors like Hopin and vFairs.
Freddie
Company Specialist at Welcome to the Jungle