Senior Marketing Insights & Analytics Director, Nutrafol

• Bachelor's degree in marketing, statistics, mathematics, economics or other quantitative discipline
• 10-12 years of hands-on experience in digital marketing analytics within the eCommerce space
• 5+ years of experience managing team members
• Deep understanding of statistical methods and experiment design to measure cross-channel marketing performance
• Experience with predictive analytics and digital experience personalization
• Advanced capabilities in extracting and manipulating large data sets using SQL or similar tools
• Strong analytical skills and ability to synthesize data and simplify findings to solve business issues or identify opportunities
• Experience in building reports and visualizations using Tableau
• Expert knowledge of digital analytics, including systems like Google Analytics and Mixpanel
• Detail oriented with a high degree of accuracy
• Demonstrated sense of urgency and accountability to deliver strong results
• Extremely proficient in Excel
• Strong working knowledge of the full Microsoft Office suite (MS Word, PowerPoint, etc.) and Google Suite

Desirable

• The Senior Director, Marketing Analytics & Insights will contribute to Nutrafol’s growth by identifying actionable insights that enhance the customer experience and drive revenue growth across the organization's various sales channels
• Reporting to the VP of Data & Insights
• Oversee the development of key analyses using data, insights, measurement, and data science to influence and support the organization's marketing strategy and align with overall business goals
• Lead the design and application of innovative solutions in areas such as attribution, media mix modeling, media spend planning, incrementality, experimentation, and lifetime value
• Own and develop a robust revenue forecasting model that supports leadership in understanding how we are performing within a current month and where we are estimated to land for the year, based on historical trends and forward-looking assumptions
• Continually evolve analytics processes and tools in innovative ways; incorporating new sources of data and scientifically validated assumptions to improve understanding of Nutrafol’s digital business and customers
• Leverage analyses and insights to support improvements in customer experience and e-commerce revenue growth
• Identify and understand the behavior of buyer segments/cohorts
• Work in collaboration with team leads of Growth Marketing, Product Marketing, Brand Marketing, Retention Marketing, and Digital Product in order to realize the company’s strategic vision
• Manage a team who is responsible for mining Nutrafol.com traffic, engagement, and sales data to drive actionable insights on a product, category and general business level
• Partner with the Business Intelligence team to deliver meaningful customer insights through development of automated and ad-hoc reports
• Partner with Data Engineering to bring various models / tools / data science practices to life in an automated fashion via the data warehouse