Field Marketing Manager, Talon.One
North America
Marketing software for promotions & loyalty programs
Job no longer available
Marketing software for promotions & loyalty programs
201-500 employees
Job no longer available
201-500 employees
Company mission
To streamline the process for brands to run and scale their incentive campaigns.
Role
Who you are
- As a versatile 360° marketer, you'll deeply understand key verticals and segments to orchestrate impactful events, digital campaigns, and community activation
- 3-5 years in field marketing/events in B2B SaaS, MarTech preferred
- Experience with digital marketing, event coordination and CRM tools (e.g. Hubspot, Salesforce, Splash, Zoom webinars)
- Strong budgeting, contract management, and project management experience
- Prior exposure to large-scale in-person U.S. events (trade shows, conferences)
- Detailed experience working with Business Development and Sales teams and an ability to operate semi-autonomously on decision making with these team
- Experience with direct mail, experiential marketing, webinars
- Proficiency in Google Workspace, Asana, and Salesforce
- Self-starter with strong collaboration skills and a proactive approach
- Detail-oriented and solution-focused, with a creative mindset and the ability to stay calm under pressure
- Excellent and professional communicator both in verbal and written form, comfortable working cross-functionally and managing multiple priorities
- Experience/comfort working with HQs based in Europe
What the job involves
- As Field Marketing Manager, you'll spearhead our US field marketing initiatives, driving net new logo acquisition across enterprise and high-value mid-market segments
- Acting as the essential bridge between US field operations and marketing, you'll be the go-to regional expert guiding our market presence and growth strategies
- You will collaborate daily with Talon.One’s Berlin based marketing team, and report into the Field Marketing Lead
- In addition to that, you’ll collaborate closely and regularly with Talon.One’s 40+ US based colleagues incl. sales and partnerships team
- End-to-end execution of major industry conferences e.g Shoptalk and NRF
- Identify emerging conferences for marketing, business, and technical professionals within the loyalty & promotions space
- Support US media buying strategy, thought leadership activities, webinars & podcasts
- Drive cohesive marketing strategy and brand presence across US channels and activities
- Serve as the primary Marketing representative and expert in the US region
- Act as the bridge between field operations and marketing initiatives
- Offer US market insights to inform brand awareness activations, content themes and strategic direction for US
- Collaborate with Partner Marketing and Partner managers to maximize ecosystem opportunities
- Partner with customer marketing on US-owned events and success story amplification
- Support strategic account programs and align marketing initiatives with sales objectives
Our take
Talon.one initiates and automates loyalty programs and discount campaigns for product-oriented businesses. Its varied product service includes coupon, referral, gift card, and loyalty software as well as product bundles and wallet solutions.
Paradoxical to its mission to create developer-free promotion tools for companies, Talon.one was actually founded by several software developers. In 2022, the company partnered with Big Commerce to offer promotion engine features to Jimmy Brings, an Australian alcohol delivery company, highlighting its integration capabilities as it had to collaborate effectively with various software companies.
Talon.one's offering has a lot of potential, which hasn't gone unnoticed, and its secured a hard-hitting client list that includes Mercedes, Delivery Hero and Adidas. It also raised some serious growth funding in 2025 which puts it in a great position as it eyes thoughtful and sustainable long-term growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2025
$135m
LATE VC
Dec 2018
$3.6m
SERIES A
Total funding: $138.6m
Company HQ
Kreuzberg, Berlin, Germany
Leadership
Christoph Gerber
(CEO & Co-founder)Currently Shareholder at adjust.com, AirHelp and Customer Alliance.
Sebastian Haas
(COO & Co-founder)Previously Founder of RapidApe, Marketing Consultant at Team Europe Ventures, and CMO at Surprise Internet GmbH.
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