Senior Director of Commercial Strategy, Life360
$237.5-296.5k
Location sharing app for families
Open for applications
Location sharing app for families
201-500 employees
Open for applications
$237.5-296.5k
201-500 employees
Company mission
To simplify safety, so families can live fully.
Role
Who you are
- 15+ years of experience in commercial strategy, revenue strategy, pricing, or GM-adjacent roles within high-growth consumer apps and consumer hardware
- Proven ownership of complex pricing and monetization strategy
- Strong financial and analytical foundation with hands-on experience building and operating advanced models (unit economics, LTV, CAC, elasticity, TAM, sensitivity analysis) that directly inform executive decisions
- Deep experience partnering cross-functionally with Product, Product Marketing, Finance, Sales, Growth, and International teams to translate strategy into execution without direct authority
- Track record of commercializing new products or entering new markets, including building go/no-go cases, launch economics, and post-launch performance frameworks
- Exceptional first-principles thinker who can synthesize incomplete data, challenge assumptions, and independently develop clear points of view in ambiguous environments
- Strong operator mindset: comfortable moving between strategy and day-to-day performance management, KPI design, and operating cadence (QBRs, dashboards, exec reviews)
- Executive-level communication skills with experience creating crisp narratives for senior leadership, GMs, and boards
- Trusted advisor profile: someone who can both pressure-test plans and rally teams, balancing constructive skepticism with progress and momentum
- Experience in globally scaled businesses preferred, with exposure to international pricing, regional market dynamics, and cross-geo coordination
What the job involves
- We are seeking a strategic, analytical, and highly collaborative Senior Director of Commercial Strategy to drive cross-functional revenue strategy across our portfolio
- This leader will partner directly with the CRO and the various revenue groups (Subscriptions, International, Advertising, and Devices) to shape an integrated commercial plan, identify cross-team opportunities, and accelerate growth through unified monetization strategies
- This is a high-visibility, high-impact role for a self-starter who thrives in complex environments and excels at independent, first-principles thinking. You will help us look around corners, challenge assumptions, and build the connective tissue that elevates our entire revenue organization
- Commercial Strategy & Cross-Team Alignment
- Develop a unified commercial strategy that integrates strategies across revenue streams
- Identify interdependencies, white-space opportunities, and cross-team synergies
- Facilitate strategic collaboration across product, growth, sales, marketing, partnerships, and international teams
- Monetization Strategy
- Work across teams to identify untapped opportunities in pricing and monetization models across products and services
- Create monetization blueprints and playbooks that guide consistent revenue decision-making
- Partner with Finance and Product to model scenarios, TAM, and sensitivity analyses
- Strategic Partnership
- Act as a strategic partner to revenue teams within the QBR process, helping sharpen strategies and clarify priorities
- Pressure-test initiatives and assumptions to ensure we’re focusing on the highest-impact opportunities
- Evaluate org design and workflows to uncover efficiency gains, remove duplication, and strengthen collaboration
- Recommend targeted process improvements that enhance execution and effectiveness without altering the core planning cadence
- Performance Management & KPI Architecture
- Manage the cross-revenue KPI framework, reports, and identify leading indicators
- Establish an operating cadence: business reviews, dashboards, and performance insights
- Identify risks and opportunities early and guide leaders on course corrections
- Insights, Market Intelligence & “Looking Around Corners”
- In partnership with Product Marketing, track competitive, market, and ecosystem trends with implications for the business
- Deliver proactive theses and recommendations to the CRO and executive team
- Explore new lines of business, partnerships, and commercial innovation opportunities
- Executive Communication & Influence
- Create clear, concise narratives for the board, exec team, and cross-functional leadership
- Serve as a trusted advisor to the CRO, bringing structured thinking and independent viewpoints
- Rally stakeholders across the organization around a shared commercial vision
Our take
Life360 is a platform for families that aims to bring them closer together by helping them better sync, communicate, and stay safe.
The business is particularly focused on enabling family members and friends to share their locations with one another. In addition, Life360 offers group messaging services, and also makes it possible for users to call for roadside assistance. The platform is focused on ensuring that both family members and friends can enhance their safety and connections with one another.
Customer service advisors are available on a real-time basis, while the developers of the app have also enhanced its privacy and security features recently. After an IPO in 2019, the company has received numerous awards and is recognized as a pioneer in its field, even piloting a new driving safety feature.
Freddie
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Glassdoor (4.1)
Trustpilot (2.5)
Company
Funding (last 2 of 7 rounds)
Oct 2018
$28m
SERIES D
Dec 2017
$18.5m
LATE VC
Total funding: $117.3m
Company values
- Be a Good Person - We have a team of high integrity people you can trust that doesn’t tolerate jerks (even if they’re brilliant).
- Be Direct With Respect - We have a culture of radical candor that prevents company politics, passive aggressiveness, or being overly nice at the expense of performance and feedback.
- Members Over Metrics - We have a company that is known for an amazing customer experience and a culture of product excellence.
- High Intensity High Impact - We have a team of passionate, driven, ambitious people who work hard and are always challenging us to do better.
Company HQ
East San Mateo, San Mateo, CA
Leadership
Chris Hulls
(CEO)Joined US Air Force aged 17. Attended UC Berkeley. Founded Life360 in 2008.
Alex Haro
(Board Member)Co-founded with Chris Hulls in 2008 - CTO until 2019. Founded mymoneykarma in January 2020.
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