Marketing Campaign Manager, DFINITY
Caffeine.ai
$115-160k
+ Bonus
More information about location
3+ days a week in office
Decentralized network for open apps
Be an early applicant
Decentralized network for open apps
201-500 employees
Be an early applicant
$115-160k
+ Bonus
More information about location
3+ days a week in office
201-500 employees
Company mission
To build, promote, and maintain the Internet Computer — the world’s first web-speed, internet-scale public blockchain.
Role
Who you are
- 5+ years of experience in leading Marketing campaigns for relevant brands
- 3+ years of marketing experience with web products, preferably consumer facing
- Solid experience managing external suppliers, especially creative agencies
- Experience with data-driven marketing campaigns
- Exceptional copywriting skills and spoken/written english
- Hands-on, proactive and diligent
- Keen interest in AI (professional experience in the space a plus!) and Blockchain
- Process-driven, detail-oriented, service-focused and pragmatic
- You thrive working in a fast-paced, distributed environment with multiple stakeholders, keeping open lines of communication to collaborate with other teams and partners
What the job involves
- In this role you will lead Marketing campaigns for Caffeine.ai, the Self-Writing Internet (SWI) platform that enables anyone to build their websites and apps without requiring any technical knowledge
- Caffeine is a key product incubated at the DFINITY Foundation
- You can find out more about SWI here and watch the unveiling of Caffeine here
- With your penchant for user-centric marketing strategy, mastery of segmented communications (leveraging each channel’s strengths), and creative flair for impactful visuals and messaging, you’ll help launch Caffeine, a new tech brand, boosting awareness, share of voice, reach, and engagement through cross-departmental collaboration
- Working across multiple work streams and projects, you will be championing a user-first and data-driven mindset
- Your integrated marketing strategies will be targeting mainstream B2C, developers, AI enthusiasts, and enterprise, globally
- You will report to the Head of Marketing Strategy & Performance and will work closely with the Caffeine Product team, Branding & Design, Institutional Affairs, Adoption, R&D, Business Strategy and Growth teams to define marketing and go-to-market strategies and implement performance marketing techniques
- Planning and coordination of integrated marketing campaigns and programs for Caffeine, ensuring branding and messaging consistency across all channels, in close collaboration with the Caffeine Product, Branding & Design and Institutional Affairs teams
- Act as a project manager for Caffeine campaigns to ensure the delivery of high quality and high performing initiatives, that support the ecosystem’s growth
- Collaborate with the rest of the Marketing team to help improve Caffeine messaging, thought leadership, and content creation according to our target audiences through a data-driven approach
- Create consistent performance marketing programs for Caffeine, including SEO, SEA, Paid Social, etc
- Manage the Marketing agency to ensure their delivery is optimal
- Initiate and implement special projects for the marketing team
- Provide regular reports and insights to the wider Marketing team and Leadership
Our take
A not-for-profit organization committed to carrying out scientific research, DFINITY offers a multitude of services, including supporting The Internet Computer, a blockchain-based web infrastructure designed to facilitate the creation of websites and hosting of servers, amongst other tasks. DFINITY defines itself as the first frictionless, limitless blockchain in the world.
DFINITY's team comprises cryptographers, operational experts and computing engineers looking to push the boundaries of existing blockchain solutions. It boasts an impressive number of scientific citations, demonstrating a continued commitment to advancing experimental technologies.
This public software development platform is created by independent data centers around the world combining computing power using an advanced decentralized protocol called ICP. In turn, this generational shift in computing aims to take on Big Tech and return the internet back to its free and open roots.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Aug 2018
$102m
EARLY VC
Feb 2018
$61m
EARLY VC
Total funding: $163m
Company HQ
Enge, Zürich, ZH
Leadership
Dominic Williams
(Founder, President & Chief Scientist)Having studied at King's College London, they founded Smartdrivez, System 7, and Fight My Monster. They worked until 2016 in Digital Assets at the School of Life, having founded DFINITY in January 2015.
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